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Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

by Ben Rosenstiel | Sep 19, 2024 | Case study

Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever:  “Is Pepsi OK?”  Did you...
Case Study: Professional Association Content that Converts

Case Study: Professional Association Content that Converts

by Gordon Dymowski | Apr 9, 2024 | Case study

Photo by Daniele Franchi Social media marketing for any business is challenging, but for a business in the process of rebranding, maintaining its brand identity while integrating its diverse offerings can seem daunting.  Meeting that particular challenge is especially...
Social Media Showdown: A Customer-Restaurant Dispute Goes Viral

Social Media Showdown: A Customer-Restaurant Dispute Goes Viral

by Celeste Russell | Mar 5, 2024 | Case study

Photo by Muhammed Furkan Biroğul In the age of social media, every interaction can become a pivotal moment in shaping a business’s reputation. The recent experience of New York resident Trevor Chauvin-DeCaro serves as a stark reminder of how mishandling customer...


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