NISM Blog
Are You Prepared For The Job Market Of The Future?
The future of work is changing faster than ever before. Rising technologies are threatening to disrupt every industry of work and there’s nothing anybody can do to stop them. With this in mind, the question turns to whether or not your own skills are prepared for that...
Businesses, Action Required. Facebook Analytics Terminated June 30
Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021. As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...
How to Gain Followers by Making Them Laugh
What does everybody love? The answer is laughter. If you can make someone laugh or smile, you will definitely get their attention - that is what marketing should be actually about. Nowadays, we see that humor on social media platforms is getting incredibly popular....
What We Can Learn from Pokémon GO
I would say you’ve been living under a rock the past couple months if you hadn’t heard of the Pokémon GO craze. But I can’t—practically every rock in America has been turned over in search of rare Pokémon! Although that may seem hyperbolic, it certainly isn’t to say...
Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing
<click here to read the original article> Jennifer Radke, CEO,, uses her expertise in professional education to bring a new passion to the National Institute for Social Media.nism Jennifer recently spoke with us at Inbound 281 about the rapidly-changing world of...
One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist
“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...
Brand Engagement Via YouTube
There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses -- heck, Machiavelli predicted their existence way back in 1513 -- and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of...
New Audience on Instagramn
There are approximately 94,000 articles on the Internet about how to maximize your Instagram usage, how to get new followers on Instagram, how to find new audiences on Instagram, how to build your business with Instagram, and other similar topics. Actually, that...