NISM Blog
Can You Solve The Mystery? It’s Time to Become a Social Media Detective
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
If You Build It, Will They Come? Ten Social Media Strategies to Fill Seats at Your Event
Photo by Alema Darmel If you were ever in charge of putting together events, you know how big a role they can play in fundraising or building your brand. You also know events are part of nearly every organization’s calendar. How can you attract the people who will...
Mastering Social Media Ad Campaigns
We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...
Getting in Position: How to Reach Your Audience Once You’ve Found Them
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...
How Social Media Shops are Taking Over
Photo by Vitaly Gariev When was the last time you made a purchase on social media? The social media industry is changing and is never at a standstill, with its platforms constantly evolving and becoming a one-stop place for anything you need. Over the years, we have...
Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand
If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. Endorsements like these are called “user-generated content” by marketing or technology professionals because they are created by...
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
What You Need to Know to Stay Afloat on Instagram: 2024 Edition
With the advent and disappearance of once-popular social media platforms MySpace, Vine, and Google+, Instagram has sustained its power over the years since its birth on October 6, 2010. By being able to drive better conversions, boost your engagement, increase brand...