NISM Blog
The Role of Social Media in Driving ROI for Branded Merchandise
Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
When Your Social Media Team Handles Traumatic Content
Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Using LinkedIn Like It’s 2015? Let’s Fix That
Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn. While my original intent was to use it for job hunting, I...
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern
Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Media Monitoring 101: Negative Publicity
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
How to Effectively Engage Your Diverse Online Community
Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community managers understand how to appropriately engage with varying audiences. To remain relevant as...
How to Respond to Analytics Findings: Navigating Your Next Steps with Ease
Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...