NISM Blog
Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Behind the Posts: A Look Back at My NISM Internship
When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing. But...
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns
Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
Leading the Charge: How You Can Build an Online Community From Scratch
Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Online Community-Building Insights from Top Brands
Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...
How Keywords Can Help You Find Your Target Audience on Social Media
Photo by: Cottonbro Studio Scenario: You’ve finally got your brand’s social media channels up and running, complete with beautifully crafted content showcasing your all-natural, dye-free laundry detergent – great! But you’ve run into a slight problem: Who exactly is...
Can You Solve The Mystery? It’s Time to Become a Social Media Detective
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
If You Build It, Will They Come? Ten Social Media Strategies to Fill Seats at Your Event
Photo by Alema Darmel If you were ever in charge of putting together events, you know how big a role they can play in fundraising or building your brand. You also know events are part of nearly every organization’s calendar. How can you attract the people who will...
Mastering Social Media Ad Campaigns
We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...