NISM Blog
Top 10 AI Tools in Marketing
Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we've seen a shift in how industries operate, and...
Managing a Project That Has Taken a Turn For the Worst
Photo by Yan Krukau Imagine you have planned the perfect cookout to kick off summer. Your grill has a brand-new gas tank, you’ve tied dozens of water balloons, and the patio looks spotless. Then, all of a sudden, it starts pouring. All of your grumblings against the...
3 Powerful Steps in Utilizing Social Media to Land Your First Job
Photo By: Charles Deluvio You are fresh out of college, ready to enter the new and exciting job world but there is one issue: you don't know where to begin. The job market can be a scary place, especially with no guidance. Getting started and finding your footing are...
NISM Intern Wrap Up: Joseph Scalzo
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
NISM Intern Wrap Up: Ben Rosenstiel
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
Meet and Greet: Jaime McKee, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
How a Market Map Can Elevate Your Business Strategy
Photo by Karolina Kaboompics Arguably the most important aspect of marketing is finding out who to target. You can have an amazing online presence but if it is with the wrong segment of people, it will not perform as well and will not result in sales for your company....
Finding Review Sites That Actually Improve Your Business’s Reputation
Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a strong brand reputation is critical for standing out in a sea of competitors. A big...
Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...