NISM Blog
Building or Paying for Web Traffic – Which Should You Choose?
Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
How Real-Time Marketing Improves Your Brand
Image Source If you spend just one day on social media, you’ll likely see just how fast everything moves. Trends come and go in the blink of an eye, and opinions form and evolve rapidly. This can cause headaches for Social Media Strategists -- how can I plan my brand...
For Whom The Bell Trolls: Dealing With Online Trolls
How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers' comment section to your favorite music artist's Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know their real...
6 Podcasts Perfect for Social Media Marketers
Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...
TikTok Ban: What It Means For The Future
Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page
Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
8 Steps to Create Accessible Instagram Posts
People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...
Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head
Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever: “Is Pepsi OK?” Did you...