NISM Blog
The Blueprint for Successful Social Media Projects
Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Bringing The Human Back To Digital: Practical Humanity In Practice
Featured image by Tara Winstead Effective human-centered policies and practices require more than good intentions. They need specific, actionable guidelines that address the realities of social media work while maintaining operational effectiveness. Many organizations...
From Zero to Community Hero: Building Your Online Audience from the Ground Up
Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
The Ethics Of Text Message Marketing In A Social Media World
Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.
Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
To Boost or Not to Boost? 5 Things To Consider Before Posting
Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost post” button pop up on your screen. If you’re just starting out, or even if you have been posting for a while, it might seem...
How SMART Goals and KPIs Drive Success in Social Media Marketing
Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
Setting The Stage for Success: How to Nail the Creative Brief
Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...
Mission, Vision, and Values: The Blueprint for Your Business’s Success
We have all visited a company’s “About Us” page at some point. It usually consists of a brief history of how the company rose to success and highlights its mission, vision, and values. Most of us usually skip over it or maybe briefly skim it. What we typically...