The featured image showcases Canva's various video templates.

April 29, 2025

Can Canva Cut It For Your Video Needs?

If you work on a small or low-budget social media team, Canva is a tempting option for graphics and video work. After all, the price…

April 17, 2025

Click to Hire: Attracting Best Fit Candidates to Social Media Marketing Positions

Photo by Tima Mirochnichenko If you are hiring for a job in social media, it may seem smart to copy and paste a similar position…

April 15, 2025

AI Won’t Take Your Job—But Someone Using It Might!

Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI…

A young and confident-looking woman being interviewed for a new job. The location is in a modern-looking office.

April 10, 2025

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital…

The featured image features a group of 6 young professionals sitting at a brown wooden table smiling at each other. There are a couple of open laptops, notebooks, plants, and a coffee cup on the table. A girl who is standing to the right is holding a smart tablet with a stylus. They appear to be in a modern-looking office with white brick walls and light-colored shelves holding various green plants.

April 8, 2025

Crafting the Perfect Social Media Job Title

Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t…

A gavel on a shiny table with an American flag lying down next to it.

April 4, 2025

TikTok’s U.S. Saga Continues

Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and…

The featured image showcases Joseph Scalzo holding up his Comprehensive Field Guide for Social Media Strategists. He is giving a thumbs-up, wearing a blue polo, and standing in front of a wooden fence and an orange tree.

April 1, 2025

Joseph Scalzo: My Experience as an NISM Intern

Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I…

The blog's featured image showcases a woman sitting in a chair with her head in her right palm. She is clearly distressed about something. She has black hair with blond highlights/tips. She is wearing a forest-green sweater and has rings and a bracelet on. She is sitting in a wooden chair with a small tree with green leafs to her right. The wall behind her is white.

March 25, 2025

Media Monitoring 101: Negative Publicity

Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For…

The featured image showcases a group of diverse women sitting down looking at a dark gray laptop in the women who is sitting in the middle's lap. They are all smiling. They are seated on a maple or ash bench with light blue and light green, ornate pillows next to them. It appears they are located in a modern office setting.

March 13, 2025

How to Effectively Engage Your Diverse Online Community

Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community…

March 11, 2025

How to Respond to Analytics Findings: Navigating Your Next Steps with Ease

Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional,…

The featured image consists of a woman filming touching her smartphone, which is on a smartphone camera stand, in a kitchen.

March 6, 2025

Leading the Charge: How You Can Build an Online Community From Scratch

Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community…

The featured image consists of a group of young hikers, men and women, looking at a map and smiling. They are wearing coats, and are in a the woods, where they are surrounded by green pine trees.

February 27, 2025

Online Community-Building Insights from Top Brands

Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online…

February 25, 2025

How Keywords Can Help You Find Your Target Audience on Social Media

Photo by: Cottonbro Studio Scenario: You’ve finally got your brand’s social media channels up and running, complete with beautifully crafted content showcasing your all-natural, dye-free…

The featured images showcases a man in his computer chair at a desk with papers, a coffee cup, a book, and a lamp. He is looking across the room at a cork/bulletin board with papers and pictures with strings and thumbtacks. The man appears to be a detective.

February 20, 2025

Can You Solve The Mystery? It’s Time to Become a Social Media Detective

Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we…

The featured image showcases a man and woman talking in front of a whiteboard on its easel that reads "marketing." There are several orange and green sticky / post-it notes on the white board. The two appear to be in a modern office setting.

February 18, 2025

If You Build It, Will They Come? Ten Social Media Strategies to Fill Seats at Your Event

Photo by Alema Darmel If you were ever in charge of putting together events, you know how big a role they can play in fundraising…

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