NISM Blog
Why Instagram Reigns Supreme for Building Brand Communities
Featured image by Kindel Media If you’re looking to build a thriving brand community, Instagram is likely your best bet, and it’s not just because it’s trendy. With over 2 billion monthly active users and a platform average engagement rate of 2%, Instagram combines...
The Blueprint for Successful Social Media Projects
Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Bringing The Human Back To Digital: Practical Humanity In Practice
Featured image by Tara Winstead Effective human-centered policies and practices require more than good intentions. They need specific, actionable guidelines that address the realities of social media work while maintaining operational effectiveness. Many organizations...
Bluesky – A Channel Worth Exploring
Featured image by fauxels Social media professionals face the challenge of staying up-to-date with new and emerging channels as part of their ongoing education. Many new channels emerge that either fail to secure adequate funding or fail to gain significant traction...
The Role of Social Media in Driving ROI for Branded Merchandise
Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
When Your Social Media Team Handles Traumatic Content
Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Using LinkedIn Like It’s 2015? Let’s Fix That
Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn. While my original intent was to use it for job hunting, I...
Where Should I Advertise? Breaking Down Today’s Top Social Platforms
Photo by Antoni Shkraba Studio How to Pick the Right Platform for Your Social Ads If there’s one question every marketer hears at some point, it’s this: “Where should I advertise?” I wish there were a one-size-fits-all answer—but the truth is, it’s not that simple....
Instagram’s Latest Power Move for Creators – Introducing Edits
Featured image by RDNE Stock project Wait, what? Is Instagram changing things up again? Yes– and this time it’s not just about the algorithm. Instagram has made it clear that they no longer want to be just a social media platform. Now, they also want to be a part of...