NISM Blog
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern
Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Can You Solve The Mystery? It’s Time to Become a Social Media Detective
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
If You Build It, Will They Come? Ten Social Media Strategies to Fill Seats at Your Event
Photo by Alema Darmel If you were ever in charge of putting together events, you know how big a role they can play in fundraising or building your brand. You also know events are part of nearly every organization’s calendar. How can you attract the people who will...
Mastering Social Media Ad Campaigns
We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...
Keep Epic Conversation Alive on Instagram
Photo by Marie-Michèle Bouchard Instagram has proved strong since its conception in terms of community engagement. Not only is the app beneficial to your average user, who explores new profiles through various hashtags and tagged content, but it is also very valuable...
Show Off Your Social Media Success with Memorable Reports
Photo By: Carlos Muza Content creation is the aspect of social media marketing that the whole world sees. It is how you depict and show off your brand’s identity. While everything might seem excellent and flourishing on the outside, we do not honestly know the success...
How Can Your Community Contribute to Content Creation?
Photo Source If you are a community manager, you’ve probably felt the need to be the one who develops all the content. You may believe that blog posts, videos, or graphics need to come from you, and that line of thinking can lead to exhaustion and burnout. Minus a few...