NISM Blog
Behind the Posts: A Look Back at My NISM Internship
When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing. But...
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns
Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
The Ethics Of Text Message Marketing In A Social Media World
Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
How AI Is Shaping Social Media Monitoring And Crisis Management
Featured image source These days, old-school monitoring methods simply cannot keep pace with the speed and complexity of digital communication and the endless conversations happening online. With billions of posts, opinions and images flooding social networks daily,...
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...
Beyond the Gimmick: What an AI Avatar Can Teach Social Media Marketers
Featured Image by FreePik As social media professionals, we're tasked with staying ahead of a constantly evolving landscape — not just in platforms, but in how audiences consume and engage with content. One of the fastest-moving frontiers? AI-powered video...
Mission Possible: Essential Marketing Resources for Nonprofit Teams
Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers, but they also often have to work within a smaller-than-average budget because their organization isn’t just about...
Online Safety 101: Protecting Your Website and Social Media from Cyber Threats
Photo by Dan Nelson Do you own a website or social media account for your company? When’s the last time you checked to see if your login credentials were on the dark web, waiting for hackers to take full advantage of them? Did you know that “99% of all cyber attacks...