NISM Blog
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page
Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
8 Steps to Create Accessible Instagram Posts
People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...
5 Ways to Optimize Your Social Media Network With an API
Social media has helped companies improve their brand presence from the start. It’s a great way to connect with your audience and humanize your business. Like other aspects about business, however, you can’t just set and forget your social media strategy. Instead, you...
NISM is Growing–Here’s What That Means for You
A Legacy of Finding Creative Solutions It was Tina Fey who said in her memoir Bossypants, “Whatever the problem, be part of the solution. Don’t just sit around raising questions and pointing out obstacles.” That’s exactly what NISM has done for years. When we see a...
Conference Content: It’s Showtime!
Lights! Camera! Content! What some conference presenters miss out on is the opportunity to take their content offstage! If you find yourself presenting, know that your impact and content can live on long after your hour is up. How do you do that? Well, it’s showtime! ...
8 Essential Visualization Tools For Social Media Marketers
As a social media marketer, communication is your stock-in-trade. From weaving just the right words to make an irresistible post to crafting the perfect images that your audience can’t turn away from, capturing your audience’s attention is the mission. But...
Conference Content: How to Bring Your Best!
Not dissimilar to a big game, vacation, or even Christmas, the time leading up to a conference can be filled with anxiety (the good kind hopefully) and excitement! Say sponsoring a session, presenting, or setting up shop behind a booth just isn’t your thing. Hey...
How to Use Hashtags on LinkedIn to Grow Your Brand
While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...