NISM Blog
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern
Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Content Marketing Planning & Strategy Guidelines
Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...
To Batchwork or Not to Batchwork
Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...
IN Food Marketing & Design Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that IN Food Marketing & Design has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees....
Liven up Your Holiday Social Media Posts
Photo by Felipe Santana Holiday posts are everywhere on social media, and often we ignore them. Meant as a way to bring us together outside of the usual grind, holiday messages can seem dull and generic in comparison to other posts. Yet, there is a way to enliven what...
The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content
Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
Case Study: Professional Association Content that Converts
Photo by Daniele Franchi Social media marketing for any business is challenging, but for a business in the process of rebranding, maintaining its brand identity while integrating its diverse offerings can seem daunting. Meeting that particular challenge is especially...