NISM Blog
24 Sure-Fire Ways to Build a Strong Online Brand in 2024
Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle
Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as 'the plastics' when Tina Fey...
Battling Imposter Syndrome as a Social Media Professional
Since NISM brings together an international community of social media professionals who learn from one another in live webinars and virtual chats, it’s no wonder there’s one topic we see come up time and time again – Imposter Syndrome. Chances are you’ve clicked on...
Recruiting Top Candidates Using Social Media
What does it take for a job post to grab one’s attention? When it comes to recruiting for your company, where are you finding qualified applicants? It seems as if so many companies are struggling to find long-term, qualified, and reliable candidates. Everyone wants to...
Getting Inspired by Social Listening
“Even when you love social listening, you find those moments where you are tired or and want to take pause, or you feel like it can be the task that you put off for another day. And one that never comes unless it must, unfortunately. Social listening is really no...
Missing Something? Social Media Research Is an Integral Part of Your Campaign
In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly! Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...
How to Host a Virtual Event or Fundraiser
During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
Social Retail: COVID-19 Changed How We Buy
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...