NISM Blog
Keep Epic Conversation Alive on Instagram
Photo by Marie-Michèle Bouchard Instagram has proved strong since its conception in terms of community engagement. Not only is the app beneficial to your average user, who explores new profiles through various hashtags and tagged content, but it is also very valuable...
Show Off Your Social Media Success with Memorable Reports
Photo By: Carlos Muza Content creation is the aspect of social media marketing that the whole world sees. It is how you depict and show off your brand’s identity. While everything might seem excellent and flourishing on the outside, we do not honestly know the success...
How Can Your Community Contribute to Content Creation?
Photo Source If you are a community manager, you’ve probably felt the need to be the one who develops all the content. You may believe that blog posts, videos, or graphics need to come from you, and that line of thinking can lead to exhaustion and burnout. Minus a few...
Preparing for (any) Certification Exam
Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker's understanding...
Optimizing Visibility: Combining Social Media and PR Strategies
Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
The Calm Cure: A Prescription for Well-Being in the Age of Online Political Turmoil
Photo by Andrea Piacquadio As social media professionals, we're on the front lines of the digital battlefield. We're constantly bombarded with negativity, from angry trolls to heated political debates. Topics that might not have been the subject of heated political...
Meet and Greet: Natalie Droeske
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Add Social Media Continuity Planning To Your 2024 To-Do List
Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
24 Sure-Fire Ways to Build a Strong Online Brand in 2024
Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...