NISM Blog
AI Won’t Take Your Job—But Someone Using It Might!
Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success
Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
NISM Intern Wrap Up: Ben Rosenstiel
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
Meet and Greet: Jaime McKee, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
How a Market Map Can Elevate Your Business Strategy
Photo by Karolina Kaboompics Arguably the most important aspect of marketing is finding out who to target. You can have an amazing online presence but if it is with the wrong segment of people, it will not perform as well and will not result in sales for your company....
Finding Review Sites That Actually Improve Your Business’s Reputation
Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a strong brand reputation is critical for standing out in a sea of competitors. A big...
Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...