NISM Blog
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
What You Need to Know to Stay Afloat on Instagram: 2024 Edition
With the advent and disappearance of once-popular social media platforms MySpace, Vine, and Google+, Instagram has sustained its power over the years since its birth on October 6, 2010. By being able to drive better conversions, boost your engagement, increase brand...
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle
Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as 'the plastics' when Tina Fey...
How to Create and Integrate a Social Media Policy (and Why You Need One)
Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information. Social media can be an excellent tool for growing your brand’s online presence...
Meet and Greet: Charice Patterson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Social Media Governance Strengthens Your Online Presence
Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
Impacts of Generative AI for Social Media Marketing
The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...