NISM Blog
Creative Commons: A.K.A. a Content Creator’s Dream Come True
As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
Strategic Planning: What Is It Good For?
Photo by fauxels Have you ever wondered what businesses and organizations use strategic planning for? The gist of these awesome plans is that they can lead to the success and growth of your brand. Who wouldn’t want that? Read on to learn more about the fundamentals...
What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?
Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...
Artificial Authors: The Role of AI in Creativity
Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Double Your Clicks: Transform Your Social Media Ads with A/B Testing
Photo by: Maksim Goncharenok Are you aware that A/B testing your social media ads can save you both time and money while increasing your marketing campaign’s effectiveness? What is A/B Testing? When running A/B tests for your marketing campaign, you essentially use...
Decoding Demographics: How Different Generations Engage With Podcast Ads
Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...
Learning from the Unexpected: Lessons from the CrowdStrike Outage
Flight cancellations. Hospital surgeries put on hold. Workers unable to do their daily tasks. Chances are high that your Windows device or the device of a business you frequent, were one of the 8.5 million affected by the CrowdStrike IT global outage. In today’s...
What Is More Powerful? Organic Or Paid Search To Grow Your Brand?
Photo by Firmbee.com One of the hardest challenges for a marketer is figuring out what steps to take to start building a brand. Overseeing a business’ reach and growth can be intimidating to anyone. Should you focus on specific keywords on your site, or should you pay...
Trends in Social Media Research and Analytics
Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company's success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical for...