NISM Blog
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
10 Low-Cost Marketing Techniques For Small Business
All business owners must balance budget and growth. It is particularly difficult in the beginning when expenses are high and market share and customer loyalty don't exist yet. When push comes to shove and the dollars diminish, the marketing engine -- the lifeblood of...
National Institute for Social Media Partners with Argosy University to Offer Social Media Certification Course
This post has been updated - 2/18/2013. APPLE VALLEY, MINN. – Feb. 12, 2013 – Argosy University and the National Institute for Social Media (NISM) have signed an agreement to incorporate social media certification into undergraduate programs at Argosy University....
Social Media Certification – A Case of Success
The Situation Jason Schober started his career working in Sales with Financial Services firms in the Twin Cities market. In his work, he found social media to be a great tool for networking and lead generation. As he progressed in his career, he discovered that he was...
Future Jobs in Social Media and How to Get Them
Jobs in social media are becoming more and more common in companies both large and small. According to Simply Hired Job Trend Data (See Fig. A), the number of Social Media job posts have increased by 38% since October of 2011. An impressive growth figure considering...
Best Value Social Media Certifications – NISM vs Hootsuite
Hootsuite is an organization that offers its clients and customers a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Hootsuite University, which...
10 Social Media Sites that are Most Important to Your Business
One of the most frequently asked questions that we get from the students of our courses is, "What social sites are the most important to social media success?" It is certainly a valid question. Who wouldn't want to know if there is a mix of social media platforms that...