NISM Blog
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor
Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...
Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand
Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise
Featured image by Artem Podrez Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...
Why Instagram Reigns Supreme for Building Brand Communities
Featured image by Kindel Media If you’re looking to build a thriving brand community, Instagram is likely your best bet, and it’s not just because it’s trendy. With over 2 billion monthly active users and a platform average engagement rate of 2%, Instagram combines...
The Blueprint for Successful Social Media Projects
Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Bringing The Human Back To Digital: Practical Humanity In Practice
Featured image by Tara Winstead Effective human-centered policies and practices require more than good intentions. They need specific, actionable guidelines that address the realities of social media work while maintaining operational effectiveness. Many organizations...
From Zero to Community Hero: Building Your Online Audience from the Ground Up
Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers
Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...