NISM Blog
Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win
Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
People Are Tired of Being Sold To. Here’s What They Want Instead
Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
Can You Post That? A Social Media Marketer’s Guide to Likeness Rights
Featured image by Arnav Pratap Singh Have you given much thought to your likeness rights? If not, imagine this: You’re driving down the highway when a billboard catches your eye. It's an ad for a fancy new restaurant, nothing unusual. But then you do a double-take:...
Building Meaningful Online Communities on LinkedIn
Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
The Only Equipment You Need to Start Doing Video for Your Business
Most people overcomplicate video. They buy fancy cameras, multiple lights, expensive microphones—and all of it ends up sitting in a closet because the setup takes too long to use consistently. The truth is much simpler: you only need one thing to start creating...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor
Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...
Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand
Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise
Featured image by Artem Podrez Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...