NISM Blog

Should You Keep Copywriting In-House or Outsourced?

Should You Keep Copywriting In-House or Outsourced?

Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable.  As a business owner, it’s your responsibility to either master a skill or outsource it to someone...

read more
How to Become Top-of-Mind with Consumers

How to Become Top-of-Mind with Consumers

"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time."  Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...

read more
3 SEO Tools You Should Know About

3 SEO Tools You Should Know About

Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...

read more
How to Set Your Social Advertising Budget

How to Set Your Social Advertising Budget

When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...

read more
Be Real about Social Media Strategist FOMO

Be Real about Social Media Strategist FOMO

Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...

read more