NISM Blog
Personalize the Customer Journey With Meaningful Data Insights
Featured image by Mikael Blomkvist via Pexels Personalizing the customer journey will provide a more aligned sales process as they navigate your sales funnel and go deeper into your world. The customer data you get from their behavior reveals hidden insights about...
On-Campus Agencies for Social Media Projects
Does your local university have an on-campus faculty-supported student-run agency? We are not the first to attempt to start an agency on campus; however, we did our homework, and I can share the ins and outs of this kind of project for all community stakeholders,...
Beyond the Post: Building Brand Trust Through Two-Way Conversations on Social Media
Featured image by Cup of Couple Hello? Is anyone there? That is what your customers feel when you post something….and then completely ghost them. Social media is no longer a digital bulletin board. It is a two-way street, where conversations drive connection and...
When to Adapt a Failing Content Strategy
Featured image by Alena Darmel How do you know when your content strategy is failing? Creating a content strategy is a key part of long-term digital marketing. If you don’t have a plan for what to post on your relevant social media channels and when, you are limiting...
Earned Media Value (EMV)
Featured image by Kampus Production If you are looking for a way to determine the ROI of your social media efforts, you should explore what your earned media value is. Simply stated, earned media is the dollar equivalent of paid media you have accumulated through your...
What Social Media Taught Us About AI Adoption
Featured image by Canva Studio I’ve seen this pattern play out firsthand. Back in 2013, I was hired as an assistant web developer. That was the job. Then on my first day, it was casually mentioned that I’d also be managing the company’s social media accounts. At the...
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
10 Tips for Creating Powerful Video Content on Social Media
Featured image by Ivan Samkov In a digital world saturated with content, video has become one of the most powerful ways to capture attention, tell stories, and build authentic connections. Once considered a trend, video is now a cornerstone of successful social media...
Social Media Reporting Made Easy
Photo by Yan Krukau You created content, posted, and waited. Finally, you’ve reached the “last step”: reporting on everything you’ve done. For someone who doesn't have much experience in creating reports, this step can feel intimidating. But here’s the thing: creating...