Adding Business Events to LinkedIn

Adding Business Events to LinkedIn

LinkedIn’s response to the success of Facebook Events is off to a strong start.  Adding events to LinkedIn allows the marketing strategies for businesses to connect and engage with customers in a new way.  In November of 2019, LinkedIn rolled out the ability for...
How CEOs can Leverage Social Media to Improve their Brand Reputation

How CEOs can Leverage Social Media to Improve their Brand Reputation

A Chief Executive Officer (CEO) is a digital brand. The online presence they build for themselves, the connections they make, and the content they share all have a direct impact on public perception of their company. This, in turn, influences the corporate brand –...
Twitter Lists and Your Social Strategy

Twitter Lists and Your Social Strategy

Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you’ve assigned them to. For example, if I have connected with individuals that I know value education, I can add them to a list labeled: Education....
How to Tag Others in Social Media Posts

How to Tag Others in Social Media Posts

The actual steps to tagging a person or business account on social media can vary slightly by platform. Here are a few techniques to get you started. When in doubt, check out the platform specific recommendations for tagging as things can change over time. Not sure if...
Is There Value in Tagging Others in Social Media Posts?

Is There Value in Tagging Others in Social Media Posts?

Posting on social media has become a daily activity for many individuals and businesses across the globe. Often the goal is to engage or communicate with others. With this in mind, how do we know when to tag people or brands? And what’s the value of tagging others? ...