Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It goes without saying that oral storytelling has stood the test of time since the beginning of time because of its ability to captivate audiences. Now, podcasts provide bite-sized amounts of storytelling right at our fingertips. And with thousands of podcasts to choose from, there’s truly a topic for everyone. As a social media marketer, this applies to you as well! Here are six great podcasts that can help keep your skills up-to-date during your next morning commute, workout, or summer vacation drive.
Hosted by Daniel Lemin and Hannah Tooker, this podcast recently was named the best podcast at the Content Marketing Awards. They share inside looks and secrets from leaders in the social media industry and often feature high-brow guest speakers working at companies such as Reddit, Google, Glossier, Zillow, and Marvel.
2. The Mindful Marketing Podcast
Previously known as the Savvy Social Podcast, Andréa Jones shares a short-and-sweet podcast covering a social media marketing tactic every week. She features plenty of guest speakers and aims to help us “scroll less, connect more, and grow together.”
3. The Social Media Marketing Talk Show
Hosted by Jerry Potter, The Social Media Marketing Talk Show keeps social media marketers one step ahead with the latest news. From weekly expert insights to the most recent updates from top social media platforms, you’re sure to maintain your competitive edge.
A weekly podcast hosted by Sara Tasker, an Instagram guru, where she gives her listeners effective strategies, tips, and tools to help grow their businesses. In addition, she’ll often explore topics like authenticity, creativity, community, and motherhood, giving her audience a unique perspective on business ownership.
5. Your Digital Marketing Coach
Formerly named Maximize Your Social, Neal Schaffer uses his podcast to discuss a plethora of ways small and large businesses can use social media to improve all aspects of their businesses. Best of all, all of his podcasts are transcribed into blog posts on his website so if you forget your headphones at home, you can give it a read instead!
6. Social Media Marketing Podcast
Known for being one of the top marketing podcasts and is hosted by Mike Selzner — the founder and editor-in-chief at Social Media Examiner, one of the biggest social media blogs online. Discover how successful businesses employ social media with helpful tips and tricks.
Do you have any favorite podcasts? If so, share them in the comments below. Happy listening!
Author: Celeste Russell, SMS
Hailing from Las Vegas, Celeste began working with NISM as a summer intern in 2019. Since then she has found a real home in the community, earned her SMS certification, and currently works as the Social Media Coordinator for NISM and the Social Media Manager for OMCP. Celeste graduated from Saint Mary’s University of Minnesota with a B.A. in Acting & Communication for the Arts. Her passions have always included effective communication both on and off the stage and she is grateful that working remotely allows her the opportunity to pursue her acting career simultaneously. She currently lives in Los Angeles, CA with her wonderful husband and their three pets.
Feel free to connect with Celeste on LinkedIn.
Check out one of her other NISM blog posts: Battling Imposter Syndrome as a Social Media Professional
Great list! My all time favorite is the Marketing Book podcast with Douglas Burdett. I highly recommend it!