NISM Blog
Less Stress, More Strategy: Why You Need a Content Calendar Now
Featured image by fauxels You don’t need to post more, you need to post smarter. Running a business or your own brand can be hectic! For many, content creation and scheduling can be overwhelming tasks. As a result, it’s often pushed to the back burner. Without a clear...
Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals
Featured image by Vlada Karpovich If you are currently reading this, chances are you are feeling a little stuck– or you’ve at least felt that way before. Most of us have been at a point where we feel like we are constantly busy but somehow never really getting...
Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win
Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
The Blueprint for Successful Social Media Projects
Featured image by RF._.studio _ Running a social media campaign might sound simple: create some content, schedule a few posts, check the analytics, and you’re done, right? Not quite. Behind every successful campaign is a solid plan, a clear process, and a team that...
Bringing The Human Back To Digital: Practical Humanity In Practice
Featured image by Tara Winstead Effective human-centered policies and practices require more than good intentions. They need specific, actionable guidelines that address the realities of social media work while maintaining operational effectiveness. Many organizations...
From Zero to Community Hero: Building Your Online Audience from the Ground Up
Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers
Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
Why is a Company-Wide Social Media Plan Powerful?
Photo by S O C I A L . C U T It’s super important to ask questions, and never more so than when coming up with a company-wide social media plan. You will never be able to live in someone else’s shoes, but through asking good questions, you can gather a better mental...
Social Listening: The Secret Weapon Every Social Media Marketer Needs
Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...