NISM Blog
Inside the Anatomy of an Online Threat
Featured image by PeakMetrics Online threats rarely appear as obvious attacks. They often arrive disguised as harmless messages, trending posts, or trusted connections. Social media platforms have become primary environments where these threats develop, spread, and...
Instagram Collabs: Why They’re Still One of the Easiest Ways to Effectively Grow
Featured image by George Milton Instagram collaborations (or “Collabs”) have been a game-changer for creators and brands over the past few years, and in 2026, they remain one of the easiest, most authentic ways to grow your audience. If you’re not leveraging Collabs...
Inside My Internship: NISM Summer Internship Recap
Featured image by Vlada Karpovich When I started my internship with NISM, I thought I understood everything about social media. Turns out, there was a whole different side to it that I had actually never explored before. I am a student at the University of Nebraska at...
People Are Tired of Being Sold To. Here’s What They Want Instead
Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
Can You Post That? A Social Media Marketer’s Guide to Likeness Rights
Featured image by Arnav Pratap Singh Have you given much thought to your likeness rights? If not, imagine this: You’re driving down the highway when a billboard catches your eye. It's an ad for a fancy new restaurant, nothing unusual. But then you do a double-take:...
Building Meaningful Online Communities on LinkedIn
Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
The Only Equipment You Need to Start Doing Video for Your Business
Most people overcomplicate video. They buy fancy cameras, multiple lights, expensive microphones—and all of it ends up sitting in a closet because the setup takes too long to use consistently. The truth is much simpler: you only need one thing to start creating...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor
Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...