NISM Blog
Don’t Skip the Survey: Unlocking Insights You Can’t Get From Analytics Alone
Featured image by Tara Winstead Introduction Social media gives us an endless stream of data, but not all of it is equally valuable. Metrics such as likes, shares, and impressions can show how a post performs on the surface, but they do not always tell the whole...
Leaders Online: What Makes a Great Social Media Project Manager?
Featured image by fauxels How do you identify a great project manager working in social media? If they are doing their job well, you might not be as quick to notice. That’s because things are running smoothly: Deadlines are being met, posts are going out, and the team...
Hiring in the Digital Age: Social Media in the Hiring Process
Featured image by Ketut Subiyanto In today's hiring landscape, resumes are just the beginning. Before even scheduling an interview, employers can quickly learn about who their candidates are outside of their resumes by conducting a “social media background check.” ...
Is It Time to Ditch Manual Posting for Good?
Featured image by LaylaBird. Manual posting nearly drove me crazy. When I first started my job as a social media manager, I was overwhelmed with content—videos, graphics, and photos—all needing to be posted at specific times. I felt completely over my head. They had...
“Keep It Real”: Why Authenticity Is the New Marketing Superpower
Let’s face it: audiences today are more skeptical than ever. Glossy ads and lofty mission statements don’t cut it, especially with Gen Z. This generation of digital natives has grown up with endless information at their fingertips, and they’re quick to spot when...
Vanity Metrics: Not Useless, Just Misunderstood
Featured image by Karola G Let’s be honest, vanity metrics can feel great. Watching the likes roll in on a post, hitting a new follower milestone, or seeing your video views spike overnight can certainly boost your ego. But therein lies the problem. While these kinds...
Less Stress, More Strategy: Why You Need a Content Calendar Now
Featured image by fauxels You don’t need to post more, you need to post smarter. Running a business or your own brand can be hectic! For many, content creation and scheduling can be overwhelming tasks. As a result, it’s often pushed to the back burner. Without a clear...
Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals
Featured image by Vlada Karpovich If you are currently reading this, chances are you are feeling a little stuck– or you’ve at least felt that way before. Most of us have been at a point where we feel like we are constantly busy but somehow never really getting...
Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win
Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...