Are you looking to improve your social media resume? This self-study bundle is designed for self-motivated candidates, with years of experience in social media marketing, who are looking for maximum flexibility when preparing to take the NISM Social Media Strategist certification exam.
We include everything needed to prepare you to earn your SMS credential. The textbook will guide you through all six content domain areas and the practice exam will let you know what to expect when you sit for your certification.
Start your journey to certification today!
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What’s covered in the SMS self-study bundle?
The primary goal of the SMS self-study bundle is to guide students through the six content domains covered on the SMS exam. Students are encouraged to utilize the textbook and to explore topics they are less familiar with in greater detail on their own.
The core learning objectives for each of the six content domains include but are not limited to:
Analyzing organizations, markets, and competitors through Segment, Target, and Positioning (STP) analysis
Creating and monitoring social media goals, including Key Performance Indicators (KPIs)
Research and Analysis
Measure the impact of social media activity.
Determine value and report social media activities.
Auditing individual social media platforms as well as organizations’ comprehensive digital presence.
Managing culture to facilitate social media adoption.
Marketing and Communications
Developing a social media marketing plan
Creating social media content
Utilizing social media advertising and contests
Engaging with the social media community
Managing real-time, online communications
Planning social media campaigns
Compliance and Governance
Addressing legal, licensing, privacy, and defamation risk
Creating a social media policy
Marketing teams, individual marketing professionals, educators, researchers, consultants or marketing students who are seeking to add a professional certification to differentiate themselves in the competitive arena of social media marketing. Learners who crave flexibility and are self-motivated to complete the training.