SMS Certification Prep Course


Includes SMS Exam Voucher & Textbook

Propel Your Social Media Career with Our Industry-Certified Training Options

Are you a Social Media Strategist seeking to advance your skills and stay ahead of the curve? Look no further! Our comprehensive industry-certification class preparation models offer you two distinct pathways to success, designed to fit your unique learning style and schedule demands.

Option 1: Self-Directed Online Study with Personalized Coaching

Take control of your learning journey with our self-directed online study program. Dive deep into the material with our comprehensive resources, available 24/7 to suit your busy lifestyle, while mastering vital concepts and strategies essential for success in the dynamic world of social media. Plus, unlock up to 6 hours of personalized coaching sessions with expert educators. Get tailored guidance, address specific challenges, and refine your skills to perfection.

Option 2: Cohort Model – Instructor-Led 6-Week Certification Course

Join a vibrant cohort of fellow Social Media Strategists in our instructor-led 6-week certification preparation course. Experience the power of collaborative learning as you navigate through structured lessons and hands-on activities. Engage in weekly synchronous course meetings, led by industry educators, and foster meaningful connections with peers. Together, you’ll conquer challenges, share insights, and emerge as certified leaders in the field.

Don’t miss out on this opportunity to earn your Social Media Strategist certification. Choose your preparation option today and take the first step toward a brighter future!

Comprehensive Field Guide 6 in 1 (E-Book)


2 x NISM Social Media Strategist (SMS) Practice Exam

A 50-question practice exam that you must complete within the 1 hour of allotted time. Each practice exam will feature a random assortment of questions from the 6 content domains similar to what you will see during your certification exam, and will show you the correct responses should you answer incorrectly.

6 x Tutoring Sessions - 1 Hour with NISM Certified Instructor

60 minute, video-based tutoring sessions with a NISM Certified Instructor.


Gain the Competitive Edge in Social Media Marketing with NISM’s SMS Prep Course

Are you looking to outshine your competitors in the fast-paced world of social media marketing? Whether you’re a seasoned consultant, educator, or marketing professional, our NISM Social Media Strategy Certification (SMS) prep course offers the ultimate solution to sharpen your skills and stand out in the industry.

Who Should Enroll

Our course is designed for marketing teams, individual professionals, educators, researchers, and consultants seeking to differentiate themselves in the competitive arena of social media marketing. Whether you’re a seasoned expert or just starting your journey, our program caters to learners of all levels, providing the flexibility and expertise needed to excel.

Why Choose Us?

  • Flexibility: Craft your learning experience around your busy schedule with our flexible online study program.
  • Expert Guidance: Benefit from the expertise of industry-leading educators dedicated to your success in the social media landscape.
  • Collaborative Learning: Harness the collective wisdom of your cohort, where shared experiences drive collective growth.
  • Personalized Support: Receive tailored coaching and support to ensure you’re fully prepared to ace your certification exam.
  • Earn A Credential: Stand out among the sea of social media marketing professionals with this leading industry-standardized certification.

How the Course is Structured

For self-directed study, we recommended that students study one content domain weekly and follow steps in the online classroom.

  • Listening to a recorded lecture that covers the specific core learning objectives associated with the content domain.
  • Reading the weekly assignments from the course textbook, the Comprehensive Field Guide for Social Media Strategists (included in course costs).
  • Reviewing specific platform content as needed. Though not covered on the exam, one social media tool will be available in the online classroom for review.
  • Schedule time with your NISM Instructor to review any questions/material that you have questions about.

Cohort students will be guided naturally through the above outline through the 6-week course and benefit from additional discussions and support from other students/professionals in the industry. Space is limited in the cohort courses, so be sure to register early.

Each student is also given access to two (2) online practice exams to be completed on their own schedule. These practice tests will highlight which areas they should focus on before their scheduled exam if any additional preparation is needed. An electronic version of the Comprehensive Field Guide for Social Media Strategists is included in the cost of this course. Upon registration, students will receive a 20% discount code if they’d like to purchase a paperback version of the book.

What You’ll Learn

The primary goal of the SMS prep course is to guide students through the six content domains covered on the SMS exam. Students are encouraged to explore topics they are less familiar with in greater detail in the course, working directly with the instructor to ensure they have a full understanding of each content domain.

Additionally, participants will have the opportunity to explore social media management tools like Buffer and Hootsuite, along with advertising guidelines for Facebook, X, LinkedIn, and Instagram. Though the technical skills covered in these portions of the course are not explored on the SMS exam, previous students have found reviewing the platforms to be helpful when learning social media terminology and in considering how strategic concepts could be applied.

The core learning objectives for each of the six content domains include but are not limited to:

Strategic Planning

  • Analyzing organizations, markets, and competitors through Segment, Target, and Positioning (STP) analysis
  • Creating and monitoring social media goals, including Key Performance Indicators (KPIs)

Research and Analysis

  • Measure the impact of social media activity.
  • Determine value and report social media activities.

Project Management

  • Auditing individual social media platforms as well as organizations’ comprehensive digital presence.
  • Managing culture to facilitate social media adoption.

Marketing and Communications

  • Developing a social media marketing plan
  • Creating social media content
  • Utilizing social media advertising and contests

Community Management

  • Engaging with the social media community
  • Managing real-time, online communications
  • Planning social media campaigns

Compliance and Governance

  • Addressing legal, licensing, privacy, and defamation risk
  • Creating a social media policy

Interested in more details about the exam content? Request a copy of our Candidate Handbook.

Candidate Handbook

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Employer Reimbursement


Students should have a basic understanding of an end-user’s experience with common social media platforms and social media terminology and functions, writing marketing content for the web including keyword usage and search engine functionality, general branding concepts and common practices, customer identification, and marketing campaign management.

You can obtain this level of skills and knowledge with an associates degree or higher in marketing or communications plus personal use of and exposure to social media sites, and/or two or more years’ of business experience with social media sites.


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