Description
Gain the Competitive Edge in Social Media Marketing with NISM’s SMS Prep Course
Are you looking to outshine your competitors in the fast-paced world of social media marketing? Whether you’re a seasoned consultant, educator, or marketing professional, our NISM Social Media Strategy Certification (SMS) prep course offers the ultimate solution to sharpen your skills and stand out in the industry.
Who Should Enroll
Our course is designed for marketing teams, individual professionals, educators, researchers, and consultants seeking to differentiate themselves in the competitive arena of social media marketing. Whether you’re a seasoned expert or just starting your journey, our program caters to learners of all levels, providing the flexibility and expertise needed to excel.
Why Choose Us?
- Flexibility: Craft your learning experience around your busy schedule with our flexible online study program.
- Expert Guidance: Benefit from the expertise of industry-leading educators dedicated to your success in the social media landscape.
- Collaborative Learning: Harness the collective wisdom of your cohort, where shared experiences drive collective growth.
- Personalized Support: Receive tailored coaching and support to ensure you’re fully prepared to ace your certification exam.
- Earn A Credential: Stand out among the sea of social media marketing professionals with this leading industry-standardized certification.
How the Course is Structured
For self-directed study, we recommended that students study one content domain weekly and follow steps in the online classroom.
- Listening to a recorded lecture that covers the specific core learning objectives associated with the content domain.
- Reading the weekly assignments from the course textbook, the Comprehensive Field Guide for Social Media Strategists (included in course costs).
- Reviewing specific platform content as needed. Though not covered on the exam, one social media tool will be available in the online classroom for review.
- Schedule time with your NISM Instructor to review any questions/material that you have questions about.
Cohort students will be guided naturally through the above outline through the 6-week course and benefit from additional discussions and support from other students/professionals in the industry. Space is limited in the cohort courses, so be sure to register early.
Each student is also given access to two (2) online practice exams to be completed on their own schedule. These practice tests will highlight which areas they should focus on before their scheduled exam if any additional preparation is needed. An electronic version of the Comprehensive Field Guide for Social Media Strategists is included in the cost of this course. Upon registration, students will receive a 20% discount code if they’d like to purchase a paperback version of the book.
What You’ll Learn
The primary goal of the SMS prep course is to guide students through the six content domains covered on the SMS exam. Students are encouraged to explore topics they are less familiar with in greater detail in the course, working directly with the instructor to ensure they have a full understanding of each content domain.
Additionally, participants will have the opportunity to explore social media management tools like Buffer and Hootsuite, along with advertising guidelines for Facebook, X, LinkedIn, and Instagram. Though the technical skills covered in these portions of the course are not explored on the SMS exam, previous students have found reviewing the platforms to be helpful when learning social media terminology and in considering how strategic concepts could be applied.
The core learning objectives for each of the six content domains include but are not limited to:
Strategic Planning
- Analyzing organizations, markets, and competitors through Segment, Target, and Positioning (STP) analysis
- Creating and monitoring social media goals, including Key Performance Indicators (KPIs)
Research and Analysis
- Measure the impact of social media activity.
- Determine value and report social media activities.
Project Management
- Auditing individual social media platforms as well as organizations’ comprehensive digital presence.
- Managing culture to facilitate social media adoption.
Marketing and Communications
- Developing a social media marketing plan
- Creating social media content
- Utilizing social media advertising and contests
Community Management
- Engaging with the social media community
- Managing real-time, online communications
- Planning social media campaigns
Compliance and Governance
- Addressing legal, licensing, privacy, and defamation risk
- Creating a social media policy
Interested in more details about the exam content? Request a copy of our Candidate Handbook.
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Prerequisites
Students should have a basic understanding of an end-user’s experience with common social media platforms and social media terminology and functions, writing marketing content for the web including keyword usage and search engine functionality, general branding concepts and common practices, customer identification, and marketing campaign management.
You can obtain this level of skills and knowledge with an associates degree or higher in marketing or communications plus personal use of and exposure to social media sites, and/or two or more years’ of business experience with social media sites.
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