Premium Plus Self-Study Bundle

Description

Are you ready to elevate your social media strategy performance?

The Premium Self-Study Bundle is the best choice for candidates who want to maintain maximum flexibility in their exam prep process while making use of as many of the SMS exam resources as possible. Ideal for candidates who love to learn and are self-motivated to complete the necessary steps. This bundle allows candidates the flexibility of self-study while engaging the expertise of NISM’s educator network. Three hours of one-on-one tutoring will help take the fear out of your exam by allowing you time to explore in greater detail different concepts introduced in the study materials.

Get started on your path to certification today.

Target Student
Marketing teams, individual marketing professionals, educators, researchers, consultants, or marketing students who are seeking to add a professional certification to differentiate themselves in the competitive arena of social media marketing. Learners who crave flexibility and are self-motivated to complete the training.

Interested in more details about the exam content?

Candidate Handbook

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Employer Reimbursement

What’s covered in the SMS self-study bundle?

The primary goal of the SMS self-study bundle is to guide students through the six content domains covered on the SMS exam. Students are encouraged to utilize the textbook and to explore topics they are less familiar with in greater detail on their own.

The core learning objectives for each of the six content domains include but are not limited to:

Strategic Planning

• Analyzing organizations, markets, and competitors through Segment, Target, and Positioning (STP) analysis

• Creating and monitoring social media goals, including Key Performance Indicators (KPIs)

Research and Analysis

• Measure the impact of social media activity.

• Determine value and report social media activities.

Project Management

• Auditing individual social media platforms as well as organizations’ comprehensive digital presence.

• Managing culture to facilitate social media adoption.

Marketing and Communications

• Developing a social media marketing plan

• Creating social media content

• Utilizing social media advertising and contests

Community Management

• Engaging with the social media community

• Managing real-time, online communications

• Planning social media campaigns

Compliance and Governance

• Addressing legal, licensing, privacy, and defamation risk

• Creating a social media policy