November 19, 2024
FTC Regulations You Should Know About in Advertising and Marketing
If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who…
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Stay up to date with the latest social media marketing insights, trends, and best practices.
November 14, 2024
Why Social Media is Important for Business
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just…
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November 12, 2024
Getting in Position: How to Reach Your Audience Once You’ve Found Them
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t…
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October 31, 2024
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to…
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October 29, 2024
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and…
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October 22, 2024
Five-Star Strategies: The Art of the Customer Review
In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor…
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October 10, 2024
5 Reasons To Recruit A Social Media Manager For Your Business
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and…
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August 27, 2024
Finding Review Sites That Actually Improve Your Business’s Reputation
Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a…
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August 20, 2024
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can…
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January 25, 2024
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social…
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