NISM Blog
Building Meaningful Online Communities on LinkedIn
Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
The Only Equipment You Need to Start Doing Video for Your Business
Most people overcomplicate video. They buy fancy cameras, multiple lights, expensive microphones—and all of it ends up sitting in a closet because the setup takes too long to use consistently. The truth is much simpler: you only need one thing to start creating...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Prompting Matters: ChatGPT vs. Claude on GA4 Campaigns
Featured image by photoGraph What happens when you love data, are intrigued by AI, and have too much time on your hands? You test AI capabilities and pit ChatGPT against Claude to see what happens, of course! Here’s the background information: I provided a GA4 data...
The Ethics Of Text Message Marketing In A Social Media World
Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.
Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
To Boost or Not to Boost? 5 Things To Consider Before Posting
Photo by Kanhaiya Sharma If you’ve been running a business social media account for any length of time, it’s likely you have seen the “boost post” button pop up on your screen. If you’re just starting out, or even if you have been posting for a while, it might seem...
How SMART Goals and KPIs Drive Success in Social Media Marketing
Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
Setting The Stage for Success: How to Nail the Creative Brief
Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...