NISM Blog
Inside the Anatomy of an Online Threat
Featured image by PeakMetrics Online threats rarely appear as obvious attacks. They often arrive disguised as harmless messages, trending posts, or trusted connections. Social media platforms have become primary environments where these threats develop, spread, and...
Instagram Collabs: Why They’re Still One of the Easiest Ways to Effectively Grow
Featured image by George Milton Instagram collaborations (or “Collabs”) have been a game-changer for creators and brands over the past few years, and in 2026, they remain one of the easiest, most authentic ways to grow your audience. If you’re not leveraging Collabs...
Inside My Internship: NISM Summer Internship Recap
Featured image by Vlada Karpovich When I started my internship with NISM, I thought I understood everything about social media. Turns out, there was a whole different side to it that I had actually never explored before. I am a student at the University of Nebraska at...
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers
Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
Why is a Company-Wide Social Media Plan Powerful?
Photo by S O C I A L . C U T It’s super important to ask questions, and never more so than when coming up with a company-wide social media plan. You will never be able to live in someone else’s shoes, but through asking good questions, you can gather a better mental...
Social Listening: The Secret Weapon Every Social Media Marketer Needs
Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch
Photo by S O C I A L . C U T Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Building Belonging: The Power of Empathy in Social Media Marketing
Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
Bluesky – A Channel Worth Exploring
Featured image by fauxels Social media professionals face the challenge of staying up-to-date with new and emerging channels as part of their ongoing education. Many new channels emerge that either fail to secure adequate funding or fail to gain significant traction...