NISM Blog
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
What You Need to Know to Stay Afloat on Instagram: 2024 Edition
With the advent and disappearance of once-popular social media platforms MySpace, Vine, and Google+, Instagram has sustained its power over the years since its birth on October 6, 2010. By being able to drive better conversions, boost your engagement, increase brand...
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
SWOT Analysis: The Swiss Army Knife of Analytical Tools
Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
Influence Mix: Does Your Brand Have It?
Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...
Artificial Authors: The Role of AI in Creativity
Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Double Your Clicks: Transform Your Social Media Ads with A/B Testing
Photo by: Maksim Goncharenok Are you aware that A/B testing your social media ads can save you both time and money while increasing your marketing campaign’s effectiveness? What is A/B Testing? When running A/B tests for your marketing campaign, you essentially use...
Decoding Demographics: How Different Generations Engage With Podcast Ads
Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...