NISM Blog
Social Listening: The Secret Weapon Every Social Media Marketer Needs
Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch
Photo by S O C I A L . C U T Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Building Belonging: The Power of Empathy in Social Media Marketing
Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...
Beyond the Gimmick: What an AI Avatar Can Teach Social Media Marketers
Featured Image by FreePik As social media professionals, we're tasked with staying ahead of a constantly evolving landscape — not just in platforms, but in how audiences consume and engage with content. One of the fastest-moving frontiers? AI-powered video...
Mission Possible: Essential Marketing Resources for Nonprofit Teams
Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers, but they also often have to work within a smaller-than-average budget because their organization isn’t just about...
Online Safety 101: Protecting Your Website and Social Media from Cyber Threats
Photo by Dan Nelson Do you own a website or social media account for your company? When’s the last time you checked to see if your login credentials were on the dark web, waiting for hackers to take full advantage of them? Did you know that “99% of all cyber attacks...
Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy
Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...