NISM Blog
The Only Equipment You Need to Start Doing Video for Your Business
Most people overcomplicate video. They buy fancy cameras, multiple lights, expensive microphones—and all of it ends up sitting in a closet because the setup takes too long to use consistently. The truth is much simpler: you only need one thing to start creating...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor
Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...
The Role of Social Media in Driving ROI for Branded Merchandise
Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
When Your Social Media Team Handles Traumatic Content
Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Using LinkedIn Like It’s 2015? Let’s Fix That
Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn. While my original intent was to use it for job hunting, I...
Where Should I Advertise? Breaking Down Today’s Top Social Platforms
Photo by Antoni Shkraba Studio How to Pick the Right Platform for Your Social Ads If there’s one question every marketer hears at some point, it’s this: “Where should I advertise?” I wish there were a one-size-fits-all answer—but the truth is, it’s not that simple....
Instagram’s Latest Power Move for Creators – Introducing Edits
Featured image by RDNE Stock project Wait, what? Is Instagram changing things up again? Yes– and this time it’s not just about the algorithm. Instagram has made it clear that they no longer want to be just a social media platform. Now, they also want to be a part of...
Branding Blind Spots Your Audience Sees But You Do Not
(photo credit: Microsoft Stock Images) A brand is not just the content a company posts or the promises it promotes. It is also what customers perceive, what they share with others, and what they silently decide after scrolling past a few posts. Social media has become...