NISM Blog
Can You Solve The Mystery? It’s Time to Become a Social Media Detective
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
If You Build It, Will They Come? Ten Social Media Strategies to Fill Seats at Your Event
Photo by Alema Darmel If you were ever in charge of putting together events, you know how big a role they can play in fundraising or building your brand. You also know events are part of nearly every organization’s calendar. How can you attract the people who will...
Mastering Social Media Ad Campaigns
We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...
For Whom The Bell Trolls: Dealing With Online Trolls
How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers' comment section to your favorite music artist's Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know their real...
Increase Your Social Media Traffic With Branded Giveaways
Image source When creating captivating content to grow your fan and follower base using social media, did you know that one of the most effective tools to use for your company is SMO, or Social Media Optimization? SMO allows brands to track, evaluate, and modify...
4 Popular Social Media Marketing Tips That Just Don’t Work
Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn't work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There Are...
Creative Commons: A.K.A. a Content Creator’s Dream Come True
As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
Strategic Planning: What Is It Good For?
Photo by fauxels Have you ever wondered what businesses and organizations use strategic planning for? The gist of these awesome plans is that they can lead to the success and growth of your brand. Who wouldn’t want that? Read on to learn more about the fundamentals...
What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?
Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...