NISM Blog
Add Social Media Continuity Planning To Your 2024 To-Do List
Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
24 Sure-Fire Ways to Build a Strong Online Brand in 2024
Photo by Vlada Karpovich There’s one thing that new businesses need to “get” in 2024 and beyond. And it’s this: Your reputation, and by extension, your personal brand is a very valuable asset. It can be the difference between getting a flood of high-value clients or...
The Evolution of Influencer Marketing
Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...
Using Social Media to Reach Your Target Audience
Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country. While your business might already be using social media, the...
Start Mapping Out Your Social Media Development!
When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...
Set Your Small Business’ Social Media on Autopilot
We all know that to get big business these days, we need to be super active on our social media accounts. This can be time-consuming and often expensive for small businesses, especially when you run the business solo or have a small budget. Here is how to set your...
How Social Media Has Become a Priority For Real Estate Agents
Image source: Unsplash Real estate agents are using social media to help homebuyers and home sellers now more than ever before. However, most of these agents are struggling to get the most value out of their social media efforts. Recent research indicates posting on...