October 12, 2017
#AllHallowsReadNISM: Twitter Monsters
I love Twitter! I spend time each week growing professional relationships and my business by connecting with others through Twitter. I love the condensed character…
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October 10, 2017
#AllHallowsReadNISM: Who Will You Be for Social Media Halloween?
Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that…
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October 5, 2017
#AllHallowsReadNISM: Individuals Who Turn Into Monsters
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some…
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October 3, 2017
#AllHallowsReadNISM
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary…
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September 28, 2017
Best Value Social Media Certifications – NISM vs Hootsuite
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most…
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September 26, 2017
Hired Guns: Avoid Shooting Yourself in the Foot
One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself. Congratulations if it’s time…
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September 20, 2017
Building Alliances with Strategic Social Media Partners: It Takes Two
Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration…
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September 12, 2017
“A man is known by the company he keeps.” – It’s All About the Reputation
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview…
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September 7, 2017
Caught in a Lie
My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912,…
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September 5, 2017
Context: What can social media strategists learn from the past?
I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker…
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August 31, 2017
5 Kickass Steps to Boost Engagement on Social Media
When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you…
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August 29, 2017
Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners
Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of…
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August 22, 2017
Building Alliances with Strategic Social Media Partners
The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation. The social media…
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August 17, 2017
Online Going Offline – Visiting NISM in Crystal, Minnesota
Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your…
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August 15, 2017
2017 is the Year to Take a Deep Dive into Video
Because social media has become a marketing and PR must-do, everyone needs to become a content creator. This means learning new skills and honing existing…
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