NISM Blog
Branding Blind Spots Your Audience Sees But You Do Not
(photo credit: Microsoft Stock Images) A brand is not just the content a company posts or the promises it promotes. It is also what customers perceive, what they share with others, and what they silently decide after scrolling past a few posts. Social media has become...
Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them
Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....
Behind the Posts: A Look Back at My NISM Internship
When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing. But...
Why Social Media is Important for Business
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Getting in Position: How to Reach Your Audience Once You’ve Found Them
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...
How Social Media Shops are Taking Over
Photo by Vitaly Gariev When was the last time you made a purchase on social media? The social media industry is changing and is never at a standstill, with its platforms constantly evolving and becoming a one-stop place for anything you need. Over the years, we have...
Beyond Reviews: Discover How User-generated Content Can Enhance Your Brand
If you’re trying to market your brand, chances are you’re already asking the people who use your products or services to write reviews. Endorsements like these are called “user-generated content” by marketing or technology professionals because they are created by...
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...