NISM Blog
Media Monitoring 101: Negative Publicity
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
How to Effectively Engage Your Diverse Online Community
Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community managers understand how to appropriately engage with varying audiences. To remain relevant as...
How to Respond to Analytics Findings: Navigating Your Next Steps with Ease
Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page
Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
8 Steps to Create Accessible Instagram Posts
People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...
Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head
Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever: “Is Pepsi OK?” Did you...
NISM Intern Wrap Up: Taylor Munghia
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....
NISM Intern Wrap Up: Sam Cuellar
This summer, we were fortunate to have four talented interns join us virtually at NISM. Throughout the internship, they gained hands-on experience crafting content, engaging with our community, and applying social media strategies learned through our course materials....