NISM Blog
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern
Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Defamation And Social Media
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
Social Media Crisis Management Planning
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
What You Need to Know to Stay Afloat on Instagram: 2024 Edition
With the advent and disappearance of once-popular social media platforms MySpace, Vine, and Google+, Instagram has sustained its power over the years since its birth on October 6, 2010. By being able to drive better conversions, boost your engagement, increase brand...
Five-Star Strategies: The Art of the Customer Review
In 2019, I wrote a blog post for the National Institute for Social Media about How to Write a Meaningful Review Quickly, but in honor of National Leave a Review Day, we’re going to take a deeper look at reviews – why they should be part of your strategic plan and what...
Is YouTube Shorts the Long-Game Winner?
Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...
Navigating the Storm: Tips for Social Media Managers to Manage Election-Related Stress
It’s safe to say that the fourth presidential election season with social media as part of the campaign strategy is the most contentious yet. From AI-generated content to the changes made on X after Elon Musk’s purchase of the platform to talk of political influence...