NISM Blog
From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...
Beyond the Gimmick: What an AI Avatar Can Teach Social Media Marketers
Featured Image by FreePik As social media professionals, we're tasked with staying ahead of a constantly evolving landscape — not just in platforms, but in how audiences consume and engage with content. One of the fastest-moving frontiers? AI-powered video...
Mission Possible: Essential Marketing Resources for Nonprofit Teams
Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers, but they also often have to work within a smaller-than-average budget because their organization isn’t just about...
Top 10 AI Tools in Marketing
Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we've seen a shift in how industries operate, and...
Managing a Project That Has Taken a Turn For the Worst
Photo by Yan Krukau Imagine you have planned the perfect cookout to kick off summer. Your grill has a brand-new gas tank, you’ve tied dozens of water balloons, and the patio looks spotless. Then, all of a sudden, it starts pouring. All of your grumblings against the...
3 Powerful Steps in Utilizing Social Media to Land Your First Job
Photo By: Charles Deluvio You are fresh out of college, ready to enter the new and exciting job world but there is one issue: you don't know where to begin. The job market can be a scary place, especially with no guidance. Getting started and finding your footing are...
The Secret Formula? KPIs.
As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For those of you who are unsure of what KPIs are, they stand for “Key Performance Indicators.” KPIs are used...
FTC Regulations You Should Know About in Advertising and Marketing
If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...
Why Social Media is Important for Business
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...