NISM Blog
5 Reasons To Recruit A Social Media Manager For Your Business
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...
6 Podcasts Perfect for Social Media Marketers
Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...
TikTok Ban: What It Means For The Future
Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...
Crash Blossoms: The Risk of Headline Ambiguity
Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up! Here’s what you’d learn: A crash...
Social Media Marketing In An Election Year: 6 Things To Plan For
Photo by Element5 Digital As the primaries tick by and we edge closer to the 2024 general election, social media marketers are bracing for an unprecedented year. The use of AI, heightened emotions, and evolving platform landscapes, will test our abilities to evolve...
Social Media Showdown: A Customer-Restaurant Dispute Goes Viral
Photo by Muhammed Furkan Biroğul In the age of social media, every interaction can become a pivotal moment in shaping a business's reputation. The recent experience of New York resident Trevor Chauvin-DeCaro serves as a stark reminder of how mishandling customer...
A Case Study on Brand Visibility and Lead Generation
Photo by Gustavo Fring Case studies provide a unique opportunity to move beyond theory and delve into real-world strategies. Today, we're exploring a case study focused on brand visibility and lead generation. Before we dive into the specifics, let's clarify these...
Mastering Social Media Project Management
Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Try This Simple Activity to Boost Your LinkedIn Profile With Keywords
Photo by LinkedIn Sales Navigator You have checked off all the boxes and added content to your LinkedIn profile, but is it bringing you the desired results? If the answer is “no” it might be because you aren’t speaking the same...