NISM Blog
Deliver Your Marketing Campaign On Time and On Budget By Hiring the Right Vendor
Photo by Amina Atar Hiring the right vendor can make or break a project, especially when deadlines, budgets, and brand reputation are on the line. Whether you’re launching a website, planning a social media campaign, or designing new branding, your success depends on...
Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand
Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise
Featured image by Artem Podrez Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...
Can Canva Cut It For Your Video Needs?
If you work on a small or low-budget social media team, Canva is a tempting option for graphics and video work. After all, the price can be right (free for many features), and it's accessible via phones and desktops. But is Canva the all-inclusive wonder that we hope...
Click to Hire: Attracting Best Fit Candidates to Social Media Marketing Positions
Photo by Tima Mirochnichenko If you are hiring for a job in social media, it may seem smart to copy and paste a similar position description another company is using to recruit for your open role. A lot of companies have the same types of jobs and the basic skills are...
AI Won’t Take Your Job—But Someone Using It Might!
Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success
Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...