NISM Blog
Social Listening: The Secret Weapon Every Social Media Marketer Needs
Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch
Photo by S O C I A L . C U T Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Building Belonging: The Power of Empathy in Social Media Marketing
Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
How to Respond to Analytics Findings: Navigating Your Next Steps with Ease
Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...
Leading the Charge: How You Can Build an Online Community From Scratch
Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Online Community-Building Insights from Top Brands
Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...
How Keywords Can Help You Find Your Target Audience on Social Media
Photo by: Cottonbro Studio Scenario: You’ve finally got your brand’s social media channels up and running, complete with beautifully crafted content showcasing your all-natural, dye-free laundry detergent – great! But you’ve run into a slight problem: Who exactly is...
Can You Solve The Mystery? It’s Time to Become a Social Media Detective
Photo by Cottonbro Studio Social media can sometimes feel like the biggest game of “guess and check”. It seems that a lot of what we do is throwing things out there and seeing what sticks. For example, when utilizing analytics on any platform, we tend to work...
If You Build It, Will They Come? Ten Social Media Strategies to Fill Seats at Your Event
Photo by Alema Darmel If you were ever in charge of putting together events, you know how big a role they can play in fundraising or building your brand. You also know events are part of nearly every organization’s calendar. How can you attract the people who will...