NISM Blog

Mastering Social Media Ad Campaigns

Mastering Social Media Ad Campaigns

We saw an explosion of social media growth over the last decade, but that is now slowing down. Getting organic growth or hoping that people run across your page has become challenging. Since we are entering the paid social media advertising era, it is time to adjust...

read more
Keep Epic Conversation Alive on Instagram

Keep Epic Conversation Alive on Instagram

Photo by Marie-Michèle Bouchard Instagram has proved strong since its conception in terms of community engagement. Not only is the app beneficial to your average user, who explores new profiles through various hashtags and tagged content, but it is also very valuable...

read more
6 Podcasts Perfect for Social Media Marketers

6 Podcasts Perfect for Social Media Marketers

Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...

read more
TikTok Ban: What It Means For The Future

TikTok Ban: What It Means For The Future

Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...

read more
Core Audience 101: The Power of Your Core Audience!

Core Audience 101: The Power of Your Core Audience!

As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...

read more
8 Steps to Create Accessible Instagram Posts

8 Steps to Create Accessible Instagram Posts

People visit Instagram, the fourth largest social media platform, to connect, explore, and find inspiration in the world around them. Still, over a billion people worldwide have disabilities and they may face difficulties when interacting with content if posts are not...

read more