NISM Blog
Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals
Featured image by Vlada Karpovich If you are currently reading this, chances are you are feeling a little stuck– or you’ve at least felt that way before. Most of us have been at a point where we feel like we are constantly busy but somehow never really getting...
Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win
Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
People Are Tired of Being Sold To. Here’s What They Want Instead
Featured image by Andrea Piacquadio Marketing has a reputation problem. Ask the average person what they think of marketing, and chances are, you’ll hear words like manipulative, pushy, or deceptive. And honestly? I get it. Too many companies consistently overpromise,...
Setting The Stage for Success: How to Nail the Creative Brief
Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...
Mission, Vision, and Values: The Blueprint for Your Business’s Success
We have all visited a company’s “About Us” page at some point. It usually consists of a brief history of how the company rose to success and highlights its mission, vision, and values. Most of us usually skip over it or maybe briefly skim it. What we typically...
Case Study: Social Media Strategy Around Social Enterprise
Featured image by Kampus Production Although many are aware of social enterprise and its various business models such as L3Cs or Benefit corporations, crafting a social media strategy to engage potential advocates can be challenging. Social media engagement around...
How AI Is Shaping Social Media Monitoring And Crisis Management
Featured image source These days, old-school monitoring methods simply cannot keep pace with the speed and complexity of digital communication and the endless conversations happening online. With billions of posts, opinions and images flooding social networks daily,...
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media
Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...