Crysti Couture is a Social Media Strategist certified by the National Institute for Social Media. By focusing on engaging content and effective targeting, Crysti builds strategies which allow her clients to better connect with their customers and target audiences. In addition to managing a portfolio of several freelance clients, she has worked with Barracuda Public Relations since 2016, and previously managed social media for Destination El Paso. Crysti is also a visual content creator and has written for a variety of local print and online publications such as Fusion Magazine, the El Paso Times and El Paso Inc. Her most recent achievement is becoming a Certified Social Media Instructor for the National Institute for Social Media.

During her free time, Crysti enjoys running, volunteering with the Texas Park and Wildlife Department, researching local history, painting, and spending time with her fiancé, son, and three dogs. She also serves on committees and boards for the Texas Trost Society, Paso Del Norte Health Foundation and the Boy Scouts of America – Yucca Council.