Brand Sourcing in Social Media – Put on Your Utility Belt

What do golden arches, apples, targets, and deer have in common?  Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure.  From Fortune 500, to your local coffee shop, establishing a brand that embodies and organization’s mission and that customers can quickly identify with is essential. […]Read more

Why Social Media is Important for Business

Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media more for more than just marketing purposes.  They are connecting with customers and establishing real-world relationships. Social media is a great way for businesses to know what they are excelling in and what they […]Read more

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