NISM Blog
Leveraging Behavioral Data to Help Create More Authentic Relationships With Customers
Photo by Samsung Memory US Today’s customers have a lot of decisions to make when deciding which businesses to engage with. They’re constantly inundated with pop-up advertisements and influencer videos eager to direct them to new products and services. Because of...
Why is a Company-Wide Social Media Plan Powerful?
Photo by S O C I A L . C U T It’s super important to ask questions, and never more so than when coming up with a company-wide social media plan. You will never be able to live in someone else’s shoes, but through asking good questions, you can gather a better mental...
Social Listening: The Secret Weapon Every Social Media Marketer Needs
Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Crafting the Perfect Social Media Job Title
Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...
TikTok’s U.S. Saga Continues
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Joseph Scalzo: My Experience as an NISM Intern
Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Media Monitoring 101: Negative Publicity
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
How to Effectively Engage Your Diverse Online Community
Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community managers understand how to appropriately engage with varying audiences. To remain relevant as...
How to Respond to Analytics Findings: Navigating Your Next Steps with Ease
Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...