Purpose and Mission
The mission of the NISM Industry Advisory Committee is to utilize the collective insights and expertise of all committee officers to develop and maintain a system for competency verification that adheres to accreditation standards and standard psychometric principles, and awards credentials to qualified social media practitioners that demonstrate competence through a system of certification and continuing education.
The committee is provided with full autonomy from all internal or external organizations in the management and administration of certification in an effort to protect the certification program(s) from undue influence. Autonomy is required in order to serve stakeholder interests, primarily those of consumers of professional services.
We are grateful for skill and goodwill of the NISM Industry Advisory Committee subject matter experts who have facilitated and contributed their time and efforts toward the development of the NISM social media certification program.
2016-18 Committee Leadership
Mordecai Holtz is the CEO of Blue Thread Marketing, a boutique digital marketing working with clients that range from startups to cities. While the firm is based in Israel, their client base span across 5 countries. As part of his role with city of Jerusalem, Mordecai is a strategic advisor to the city on how to leverage the city’s strengths of tourism and a thriving startup ecosystem to position the city as a global leader in digital innovation for tourism.
Mordecai is an avid blogger and an active contributor to the digital marketing space. His content has been featured on industry leading sites including Social Media Today Business2Community, Social Media World and Post Planner, a leading social media platform with close to 1 million unique views a month. Mordecai has also been featured on DukoscopyTV a leading forex trading television channel.
Beyond his writing within the industry, Mordecai has submitted guest content to several tech blogs including Technologer and TechAcute.
Mordecai has spoken at several conferences including IMTM, Israel’s leading Tourism Conference and MegaComm, a leading Israeli conference for technical writers, on the topic of User Generated Content and Turning Customers into Brand Ambassadors
In addition to his active online presence, Mordecai is a mentor to the Siftech Accelerator, Jerusalem’s first startup accelerator and Presentense, an accelerator for social entrepreneurs.
Jim is a Senior Account Executive at Text100 Global Communications, primarily advising and servicing the Xerox Corporation in both traditional and social communications. A “serial intern” in college, he supplemented his academic education with positions at Break the Ice Media, George Eastman House and Carestream Health before graduating summa cum laude from The College at Brockport, SUNY in December, 2013.
Jim currently serves as the President of PRSA Rochester and has previously volunteered with the organization as Webmaster and a member of the Young PR Professionals committee.
In 2012, Ben Theis left the corporate world and rolled up his sleeves to get to work on his dream of going into business for himself. Ben founded Skol Marketing to help small businesses and nonprofits get found online. Ben earned a degree in Sports Marketing and Business from Minnesota State University, Mankato, possesses a love of small businesses, and has experience working directly for Google. Ben has combined his knowledge, experience, and passion to create Skol Marketing.
Before the creation of Skol Marketing, Ben gained vast experience in roles at the following companies:
– Minnesota Vikings: Facility & Operations Assistant
– 360 Sports: Assistant Director
– Target: Reporting Analyst
– Google: Local Partnership Manager
Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients’ sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above.
Sports: Ben is a die-hard Minnesota Vikings fan and has been featured in countless articles and T.V. appearances about the Vikings. Ben brings his passion for sports and his competitive edge to the table to help his clients enhance their online presence.
Giving Back: Ben loves working with and has been very involved in Special Olympics Minnesota since 2007 as a coach, unified player, volunteer, camp counselor, and mentor.
Family: Ben and his lovely fiancé, Emily, live in Golden Valley with their two pugs Mango & Rigby
Just for fun: Ben loves the T.V. show Friends, owns all 10 seasons, and can quote nearly every line.
Stephen Wehner is an accomplished visual communications professional with over 22 years of experience in digital interactive media, training, marketing, advertising, and creative leadership. He is passionate about blending traditional design, new media, and video into engaging, user-centered experiences delivered via print, the web, and mobile devices.
Mr. Wehner is currently Assistant Professor of Visual Communication Design at a private college in Upstate NY. He has won several awards for his work consulting in the marketing and online education spaces. Stephen has served as the creative director and the director of marketing for numerous companies, and recently spent two years as the vice president of curriculum development at an education technology startup company. He has extensive experience building both small local and large global creative teams from the ground up for agencies and corporate in-house marketing departments.
Former Advisory Committee Members
NISM would like to recognize those who have served on our past advisory committees. Their work and expertise has brought us to where we are today with our certification program, and all of the stakeholders of NISM thank them for that.
- Matt Cronin (LinkedIn | Twitter)
- Julie Finch (LinkedIn
- Laurie Flaquer (LinkedIn | Twitter)
- Yomar Lopez (LinkedIn | Twitter)
- Tyler Olson (LinkedIn | Twitter)
- Kelcey Patrick-Ferree (LinkedIn | Twitter)
- Kay Roseland (LinkedIn | Twitter)
We would also like to give our special thanks and applaud the efforts of our exam and program contributors who have assisted in a variety of areas in the development of the NISM Social Media Strategist certification.
- Robert Dempsey, CEO at Dempsey Marketing (@rdempsey)
- Keith Paul, Digital Strategist at EMC2 (@kemipa)
- Toni Reintke, Professor at Merced Community College (@tonireintke)
- Jaynine Howard, Military to Civilian Transition Coach (@coachjaynine)
- Chris Richardson, Business Development Director at RSP Marketing (@_CRich__)
- Dr. Nathan Thompson, Psychometrician at Assessment Systems Corporation (@fasttestweb)