Marianne Hynd is the Director of Operations at the Social Media Research Association, a global trade organization dedicated to forming a community of researchers who aim to define and promote best practices and share ideas to help enhance the effectiveness and value of conducting research using social media. The SMRA provides tools, tips, and education to help our members with Social Media Listening, Analytics and Brand Reputation Management.
Marianne hosts the Social Media Research Briefs podcast and is an active contributor on Maximize Social Business, a leading resource to help businesses and professionals learn how to best maximize the opportunities that social media provides them.
Her journey in social listening & research began in 2007, when social media and review sites were emerging as a force businesses couldn’t ignore. From social listening programs to social media research, she has worked with B2C and B2B clients to make sense of and leverage social conversations for maximum digital success. Marianne received her Social Media Certification in May, 2018, and found the preparation course and subsequent certification to be an invaluable experience. It is one of many reasons she is excited to serve on the Advisory Committee.