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Setting The Stage for Success: How to Nail the Creative Brief

Setting The Stage for Success: How to Nail the Creative Brief

by Kassity Lee | Jun 17, 2025 | Career, EduSocial Blog, Strategy, Tools

Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...
Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

by Alexis Barth | Jun 3, 2025 | Career, Self-help, EduSocial Blog, Strategy, Tools

When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
Mission Possible: Essential Marketing Resources for Nonprofit Teams

Mission Possible: Essential Marketing Resources for Nonprofit Teams

by Amy Jauman | May 20, 2025 | EduSocial Blog, Strategy, Tools

Featured Image by Asoje Emprende Nonprofit marketers often face a unique challenge. Not only do they have to work within a budget like other marketers, but they also often have to work within a smaller-than-average budget because their organization isn’t just about...
Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy

Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy

by Keith Kakadia | May 13, 2025 | EduSocial Blog, Strategy

Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...
TikTok’s U.S. Saga Continues

TikTok’s U.S. Saga Continues

by Sarah Morris | Apr 4, 2025 | Crisis Communications, EduSocial Blog, Press and Media, Strategy

Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
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