4 Popular Social Media Marketing Tips That Just Don’t Work

4 Popular Social Media Marketing Tips That Just Don’t Work

Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There...
Strategic Planning: What Is It Good For?

Strategic Planning: What Is It Good For?

Photo by fauxels Have you ever wondered what businesses and organizations use strategic planning for? The gist of these awesome plans is that they can lead to the success and growth of your brand. Who wouldn’t want that? Read on to learn more about the fundamentals...
The Secret Formula? KPIs.

The Secret Formula? KPIs.

As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For those of you who are unsure of what KPIs are, they stand for “Key Performance Indicators.” KPIs are used...
Why Social Media is Important for Business

Why Social Media is Important for Business

Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Is Pepsi Okay? It’s More Than Okay: How an Ad Campaign Can Flip a Perception on Its Head

Have you ever found yourself slightly disappointed that a restaurant only serves Pepsi products? Think back to the last time you requested a nice, refreshing Coca-Cola and the waiter responded with three of the most disheartening words ever:  “Is Pepsi OK?”  Did you...