Featured image by RDNE Stock Project If the idea of working with data makes you feel like you’re back in your college stats class, half-asleep, confused, and wondering how any of this will apply to real life, you’re not alone. For a lot of people, data feels...
Featured image by fauxels You don’t need to post more, you need to post smarter. Running a business or your own brand can be hectic! For many, content creation and scheduling can be overwhelming tasks. As a result, it’s often pushed to the back burner. Without a clear...
Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Photo by Alice Yamamura You’re gearing up for your next great social media campaign when it hits you: you know what needs to be done, but you’re not sure how to get there. The creative brief ensures you and your team are on the same page and sets up your campaign for...
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
