Social Media Strategist I (Marketing)

The Social Media Strategist I position works with oversight on the Social Media team and is responsible for developing and implementing the university Social strategy, setting strategic goals and striving to meet set goals in order to increase online presence and engagement. This role works closely with other teams within Marketing including the photo and video teams to plan out and execute creative elements for main feed posts, stories, reels and other social efforts. Additionally, this position works with other university departments to assist and advise in setting up their social accounts while regularly evaluating all of LU’s social media entities, judging their performance, and ensuring all users have the proper education and instruction to excel in social media. The Social Media Strategist consistently seeks new information on best social media practices and shares regularly with both the SM team members and all SM users.

Essential Functions And Responsibilities

• Collaborate with team to update the university’s official accounts, monitor posts, respond to questions, etc. on university social media accounts. (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Establishes, maintains and updates Social Media Policy for the university.
• Assist other users in the creation, training and updating official accounts. Direct other users according to the guide(s) and policy regarding social media websites.
• In conjunction with social team and other marketing personnel, including QC team, develop messaging and strategy plans for university official accounts.
• Monitor analytics and other data for official accounts.
• Research and recommend changes to the social media plan.
• Adhere to the Brand Identity Guide policy, university web policy, guide to editorial style and all relevant department policies.
• Acts as liaison with departments to assist and advise in setting up their social accounts while ensuring all users have the proper education and instruction to excel in social media.
• Plans, directs, and implements organizational communications activities. Works with clients and team to ensure that key, strategic messages are communicated effectively to target audiences.
• Requires forward thinking, creative problem solving, and strong attention to detail.
• Supports team when needed in assisting with Social media and MKTG approval inboxes.

Minimum Qualifications

Qualifications, Credentials, and Competencies

• This position requires a bachelor’s degree (B.A./B.S.) from a four-year college or university. Preferred field of study in Communications, Graphic Design, Art, Marketing or related field.
• Computer competency in Microsoft Office suite.
• Must be able to understand and follow directions and work under limited supervision.
• Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detailed-oriented, self-motivated, diligent, trustworthy, possessing strong organizational skills, and well-developed communication skills.
• Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment.

Preferred Qualifications

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
• Approximately one – two years of related experience required, or an equivalent combination of education and experience.

Target Hire Date

2024-10-22

Time Type

Full time

Location

Lynchburg – In Office

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.