Social Media Strategist

Our client, a Video Game Studio, is seeking a Social Media Strategist to join its team!

Responsibilities

• Execute, optimize, and support social content and publishing strategies for assigned products and campaigns within the  portfolio
• Co-manage agency partners in the operation of official global esports social media channels across established and emerging platforms (Twitter, Instagram, Facebook, TikTok, YouTube, WhatsApp) including content calendar planning, publishing, copywriting, asset management, and managing social communities with a player-first mindset
• Closely collaborate with the product social media team to create resonant esports content for the product audience.
• Communicate with regional esports social teams and agency partners to create compelling content and campaigns across global and regional esports events, ensuring campaign coordination and amplification efforts are aligned
• Work collaboratively across Community, Brand, Creative, Editorial, Influencer, and PR teams to champion player-first ideas and build globally integrated campaigns and strategies
• Identify esports social media trends, best practices, and opportunities to inspire relevant content and innovation
• Assist in managing multiple campaigns simultaneously and effectively, thoughtfully prioritizing and problem-solving

Required Qualifications

• 5-8 years of relevant professional experience in social media management, digital marketing, or equivalent
• Based in the United States; Los Angeles, CA-based preferred but not required
• Proficient in all relevant social media platforms, with direct experience in publishing and content optimization for Twitter, Instagram, Facebook, TikTok, Threads, YouTube, and WhatsApp
• Familiarity with platform tools such as Talkwalker, Hootsuite, Airtable
• Experience building, executing, and scaling social media campaigns across multiple platforms with a proven track record of growing audiences and delivering on engagement metrics
• Proactive and collaborative mindset
• Passion for and in-depth knowledge of the digital media landscape and Internet culture
• Knowledge of the esports landscape

• Willingness and ability to travel for up to 15% of the year required to support social media live events coverage (passport required)

Preferred Qualifications

• Knowledge of the esports landscape
• Ability to thrive in a fast-paced work environment, readily adapting to changing priorities, nuanced feedback, and tight project time frames
• Exceptional verbal and written skills
• Experience at an agency working on social campaigns within gaming, esports, sports, or entertainment, and/or experience briefing and managing creative agencies

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.