Social Media Specialist

Job Description

The Social Media Specialist is a social media content creator who develops accurate and engaging content that supports the organization’s external communications strategy, including brand amplification, awareness and discoverability. Their work should engage target audiences through informative content that supports business objectives and reflects the company’s voice, tone, values, and culture.

Responsibilities

• Effectively interpret creative direction to develop meaningful, informative, brand-centered social media content that accurately reflects our business and speaks clearly to our target audiences.
• Monitor and develop appropriate public responses to social media comments/messages.
• Upload and schedule social media content for publishing.
• Support social content calendar execution and content production workflows to ensure projects are completed on schedule.
• Cultivate and maintain strong, collaborative relationships with leaders and subject matter experts across the organization to identify content opportunities and topics and maximize engagement.
• Assist in monitoring online reviews, ratings, and external feedback channels and contribute to content and response strategies that support brand reputation and audience engagement.
• Monitor, track, analyze, and report on social campaigns, public engagement, demographics, trends and timing, and competitor comparisons.
• Other duties and projects, as assigned.

Requirements

Education:

• Bachelor’s Degree in Marketing, Communication, Journalism, Public Relations or related field, preferred

Experience

• Experience in social media or related field, including Communications, Content Marketing, Journalism, Public Relations, preferred

Computer Skills

• Proficient in Microsoft Office Suite. Upon Hire, preferred
• Proficient with Sprout Social and other social media/content management platforms. within 60 Days, required

Competencies

• Accuracy and Attention to Detail
• Communication
• Flexibility and Adaptability
• Prioritization and Planning
• Problem Solving
• Social Media Marketing Management

Other Details

Work Hours

• Generally, 8:00 am – 5:00 pm Monday through Friday with occasional irregular hours depending on workload.

Travel Requirements

• Minimal (0%-25%)

Compensation

• This is a salary position paid biweekly.

About Us

ArcBest is a multibillion-dollar integrated logistics company that’s helped businesses build better supply chains for over a century. With 14,000+ employees across 250 campuses and service centers, we connect owned assets, a broad brokerage network and innovative technology to deliver end-to-end supply chain solutions for customers around the world.

Our people make the difference. From customer service and operations to technology, sales and logistics professionals, every employee plays a role in supporting customers and solving complex logistics challenges. It’s the kind of people-first culture that’s earned recognition as a Best Company to Work For by U.S. News & World Report and one of America’s Best Employers for Company Culture by Forbes.

At ArcBest, you’re part of a team grounded in our core values: Creativity, Integrity, Collaboration, Growth, Excellence and Wellness. Whether you’re starting your career or bringing years of experience, you’ll find opportunities to learn, grow and make an impact.