Social Media Specialist

American Bath Group is a leading manufacturer of high-quality bathing products, dedicated to innovation, craftsmanship, and customer satisfaction. With a strong portfolio of trusted brands, we provide a wide range of tubs, showers, and bathing solutions designed for both residential and commercial applications. Our commitment to excellence, safety, and sustainability drives us to create products that enhance everyday life. At American Bath Group, we value teamwork, integrity, and continuous improvement, making us a great place to build a rewarding career in the manufacturing industry.

Job Overview

The Social Media Specialist will be a data-driven, proactive strategist responsible for developing and executing American Bath Group’s social media presence for the wholesale division and brands. This role goes beyond creating and posting content, focusing on identifying competitive gaps, forging strategic partnerships, and leveraging modern technologies and tactics to engage audiences and grow our digital footprint. The ideal candidate is highly motivated, stays ahead of social media trends, and uses data to uncover opportunities that drive business objectives. This role will collaborate closely with the Digital Marketing Manager, other marketing team members, and external agencies to align strategies with broader marketing goals.

Key Responsibilities

• Strategic Social Media Planning: Develop and execute a forward-thinking social media strategy that aligns with wholesale marketing goals, leveraging data to drive engagement, brand awareness, and lead generation.
• Opportunity Identification: Proactively analyze competitor strategies, industry trends, and audience behavior to identify gaps and opportunities, presenting actionable recommendations to the Digital Marketing Manager and team.
• Partnership Development: Identify and cultivate relationships with influencers, industry partners, and platforms to amplify brand reach and engagement within the wholesale sector.
• Content Strategy & Oversight: Collaborate with agencies and internal teams to oversee the creation of compelling, on-brand content, ensuring consistency and relevance across platforms like LinkedIn, Instagram, and emerging channels.
• Data-Driven Optimization: Utilize analytics tools (e.g., Sprout Social, Hootsuite, or platform-native insights) to monitor performance, identify underperforming areas, and optimize campaigns for maximum ROI.
• Innovation & Technology Adoption: Stay current on social media technologies, such as AI-driven content tools, or immersive formats (e.g., Stories, Reels), and propose innovative tactics to keep American Bath Group ahead of the curve.
• Audience Engagement: Identify and re-engage disengaged audience segments through targeted campaigns, community management, and personalized content strategies.
• Automation & Efficiency: Implement automation tools (e.g., scheduling platforms, chatbots) to streamline processes while maintaining a human touch in audience interactions.
• Cross-Functional Collaboration: Work closely with the Digital Marketing Manager, sales, and channel teams to align social media efforts with market needs, competitive insights, and field-driven opportunities.
• Reporting & Insights: Provide regular performance reports and strategic insights to the Digital Marketing Manager, highlighting successes, challenges, and recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in social media marketing, preferably in a B2B or wholesale environment.
• Deep knowledge of social media platforms, trends, and analytics tools (e.g., LinkedIn Analytics, Meta Business Suite, Google Analytics).
• Proven ability to analyze data, identify opportunities, and translate insights into actionable strategies.
• Experience with social media automation tools and emerging technologies (e.g., AI content generation, AR filters).
• Strong communication and collaboration skills to work with internal teams and external partners.
• Highly motivated, creative, and proactive, with a passion for innovation and staying ahead of industry trends.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to Commute:

• Jackson, TN 38305 (Required)

Work Location: In person