Social Media Marketing Specialist

POSITION SUMMARY: Further the objectives of the University by developing and coordinating social media plans for a variety of BJU constituencies

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Plan and execute all content for the Bob Jones University flagship social media accounts
• Coordinate with other department on campus to source content for social media
• Coordinate with writing, design, photo and video teams to prepare visually appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments
• Consistently review social media analytics, then develop and implement improvements to increase effectiveness
• Provide communication on BJU social media accounts that aligns with university messaging guidelines
• Engage with BJU’s audience by responding to messages and comments in a timely manner
• Further and reinforce the brand image of BJU through interactions in social media
• Manage all live stream events that the university hosts throughout the semester
• Develop, implement and maintain a social media training program to educate departments on the value of these communication channels
• Educate other departments on the value of social media as a communication channel
• Monitor social media trends and adapt them to BJU’s audience when applicable
• Work with campus departments to identify contributions that will expand or enhance BJU’s presence in social media
• Oversee and manage student content creators
• Execute projects as requested by marketing and enrollment leadership
• Manage website communications by responding to all emails that come in through the website
• Prepare and execute social paid advertising

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Strong organizational skills
• Background in marketing and communication
• Good written, oral and verbal communication skills
• Ability to work well with others
• Uses and understands brand social media
• Marketing background preferred

An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc.  Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., (https://www.bju.edu/about/positions.php). Employees are to be active members of a local Bible believing church which holds orthodox theology.  Applicants must be committed to providing students an excellent, world-class education from a biblical worldview.

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