Social Media Manager & Content Creator

Location: Ferndale, WA (In-Office, Full-Time)

Salary: $60,000 – $70,000/year (depending on experience)

About Barlean’s

Barlean’s is a legacy wellness brand with over 35 years of excellence in natural health products. As we continue to innovate, we’re excited to introduce a new generation of wellness offerings—starting with Mood Drops—and we’re ready to take our digital presence to the next level. We’re looking for a creative, wellness-passionate content creator who thrives in front of the camera, lives for storytelling, and is ready to turn scrolls into sales.

About the Role:

We’re looking for a creative and strategic Social Media Manager & Content Creator to lead Barlean’s social presence and digital storytelling. This full-time, in-office role is perfect for someone who is outgoing and passionate about wellness, content creation, and brand building—and who thrives in a collaborative environment where creativity meets purpose.

You’ll be responsible for managing and growing our presence across platforms like TikTok, Instagram, and Facebook, creating fun, relatable, and educational content that showcases our products, values, and company culture. A key part of this role includes initiating and producing office-based content—think behind-the-scenes, team spotlights, live product demos, and more. You’ll be our on-camera personality, engaging in TikTok Lives and capturing the human side of our brand.

In addition to content creation, you’ll support broader marketing efforts including campaigns, email, and blog content. You’ll also be expected to follow proper procedures for filming onsite—obtaining team member approvals, working closely with our product educator for FDA/FTC-compliant copy, and ensuring that all messaging aligns with our brand and regulatory standards.

Key Responsibilities:

Content Creation, Content Calendar & Brand Storytelling

• Develop, shoot, and edit content (Reels, TikToks, Stories, Lives) that resonates with wellness-minded audiences and attracts new ones.
• Serve as the on-camera talent for educational and promotional content
• Lead TikTok Live sessions (up to 2x/week), acting as the primary on-camera host to engage the community, showcase products, and drive real-time revenue through authentic, on-brand storytelling and interaction.
• Ideate and execute content that promotes product benefits in creative, FDA/FTC-compliant ways.

Social Media Management

• Manage and grow Barlean’s presence across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Build, manage and maintain a strategic content calendar across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) to ensure consistent, timely, and brand-aligned content delivery.
• Track trends and analytics to optimize strategy and engagement.

Education & Compliance

• Collaborate closely with our Product Educator to ensure all content is compliant with FDA/FTC guidelines.
• Follow internal procedures for content approval when filming in the office or featuring team members.

Marketing Support

• Assist in writing copy for blog posts, email campaigns, and website updates.
• Support the creation of digital and print marketing materials (graphics, brochures, sell sheets, LIT).
• Provide general administrative support to the marketing team as needed.

Community Engagement

• Respond to social media DMs, comments, and mentions in a timely and brand-aligned manner.
• Build and engage with an authentic online community

Who You Are:

• A natural content creator with a passion for storytelling, wellness, and TikTok/IG culture.
• Confident in front of the camera and able to run TikTok Lives in a friendly, educational way; comfortable initiating and coordinating in-office content opportunities with team members in a respectful and collaborative manner while being respectful of boundaries and approvals.
• Skilled in short-form video editing (CapCut, InShot, Adobe Rush, in-app tools or similar).
• Creative and proactive with a strong sense of aesthetic and brand tone.
• Able to balance speed with compliance—understanding when to get sign-off on regulated content.
• An organized, independent team player who thrives in a dynamic environment.

Qualifications:

• 2–4 years of experience in social media management, content creation, or a related marketing role.
• Strong writing and communication skills with an understanding of brand voice.
• Experience developing social media strategies and executing across platforms.
• Familiarity with TikTok, Instagram, Reels, and current digital trends.
• Interest in wellness and natural supplements preferred.
• Basic design and video editing skills (Canva, Adobe Suite, or mobile-first tools).
• Understanding of FDA/FTC marketing compliance or willingness to learn.
• Degree in Marketing, Communications, or a related field is a plus.
• Strong organizational skills and the ability to manage multiple projects at once.
• Must be local and can travel into office Monday – Friday

Barlean’s Offers:

• Competitive salary
• 100 hours PTO
• Employer paid medical, dental, and vision for employee
• $5,000 annual education allowance (after one year of employment)
• 401(k) with company match
• In-office creative environment with a supportive team
• Career growth in a company with deep roots and fresh momentum
• Opportunity to shape and lead digital brand storytelling