Description:

The Social Media Designer is a key player in shaping the publics’ perception and the visual identity of our company’s brand. At ModWash, we believe in the power of positive actions creating a ripple effect, and our social media presence embodies this philosophy. The Social Media Designer plays a pivotal role in crafting visual content that resonates with our audiences and supports our mission of spreading kindness and creating impactful connections. This role is a key creative content contributor to all guest touch points.

Qualifications:

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effect, Figma, etc.).
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.) and best practices for visual content creation on them.
• Experience in creating videos, animations, and motion graphics.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Strong eye for design with attention to detail and a passion for creativity.
• Ability to work independently and manage multiple design projects simultaneously.
• A good understanding of branding and how visual content impacts brand perception.
•  Bachelor’s degree in graphic design, visual communications, marketing, or a related field (preferred).
• Minimum of 5-7 years of experience in design, social media design or a similar role.
• Strong time management skills and the ability to meet deadlines in a fast-paced environment.

Position Responsibilities:

•  Collaborate with marketing teams to develop visually engaging content for various social media platforms, ensuring alignment with the company’s brand and values.
•  Design eye-catching graphics, animations, and videos for social media posts, stories, and ads across all Guests’ touchpoints.
• Oversee the creation and implementation of content strategies across platforms (including Facebook, Instagram, LinkedIn, TikTok, YouTube, and others as applicable).
•  Create visually appealing content that helps elevate the company’s online presence and promotes positive engagement.
• Ensure all social media content adheres to brand guidelines, is high-quality, and visually consistent with the standards of the brand.
• Edit and repurpose visual content to maximize engagement across all platforms.
• Work alongside content creators to create graphics that enhance written content, boosting user engagement.
• Manage social media calendars and ensure content is published on schedule.
• Analyze the effectiveness of social media campaigns and suggest improvements to visual content strategies based on performance metrics.
• Stay updated with the latest design trends and social media tools to keep content fresh and engaging.
• Design marketing materials such as flyers, banners, and event signage as needed for campaigns.
• Assist with the design of press releases and media kits.
• Support marketing events with creative visuals, including event-related graphics for online promotions.
•  Assist with social media crisis management by quickly designing and implementing visual responses to issues when necessary.

Position Requirements:

• Collaborate with marketing and content teams to create social media posts that align with marketing goals.
• Design engaging visuals for daily social media posts, advertisements, and promotional campaigns.
• Stay current on social media trends and design innovations, applying them to creative strategies.
• Support the design of brand assets and digital content for other marketing efforts such as email campaigns, website updates, and print materials.
• Develop design templates for social media posts to ensure consistency in brand identity.
• Light measurement of the impact of visual content on social media engagement and optimize designs accordingly.
• Ensure all visual content is optimized for different platforms and devices.
• Help track, analyze, and report on social media performance metrics, particularly regarding the effectiveness of visual content.
• Assist with media outreach and collaborate with the public relations team for design needs such as press kits and media content.
• Support customer engagement by creating visually appealing responses and content that address customer feedback and inquiries on social media platforms.
• Participate in brainstorming sessions to come up with fresh, innovative ideas for social media campaigns.

Who you are:

• Confident: I project a professional image and positive energy. I am passionately focused on self-improvement and learning. I can represent my work, and the ModWash brand with pride.
• Self-Initiating: I can take first steps without having to be told to do so. I take action if I see an opportunity. I am mentally present and focused. I am organized and well structured.
• Ambitious: I don’t believe that the status quo is the standard. I have a sense of urgency in completing my work. I love success and constantly strive to win the moment.
• Positive Disposition: I have a positive attitude and believe that my personality can have a positive effect on others. I strive to see the good in situations and know that my positive attitude can lead to previously unseen opportunities. I look for opportunities to learn and grow.
• I am a Creator: I love making things! I love sharing my creative visions and art with people. I have an inherent desire to make visually appealing pieces of communication. I take great pride in my craft.

Uphold the company ModKeys at all times:

• Experience 

• I get guests comfortable by smiling, making eye contact, and offering amenities. 
• I will deliver mind blowing customer service by using my imagination. 
• I have a Servants Heart and will create great memories. 
• I show that I care by expressing my intentions. 

• Efficiency 

• I recognize my customers time is a luxury. 
• I have a massive sense of urgency. 
• I will provide accurate and timely information. 
• I am mentally present and focused. 
• I am organized and prepared. 

• Safety 

• I am committed to following process to ensure the safety of all. 
• I take action if I see unsafe conditions or behavior. 
• I avoid distractions and strive for excellence in my workmanship. 
• I am protective of company resources and materials. 

• Image 

• I project a professional image and positive energy. 
• I take ownership in the cleanliness of the property. 
• I am passionately focused on self-improvement and learning. 
• I represent the ModBrand with pride. 

ModWash provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, or genetics. Job Types: Full-Time