Social Media Coordinator

Class Description

 

Position is responsible for implementing and monitoring social media activities across various social channels, as well as guiding the college on integration and best practices to maximize social media’s impact on the college’s marketing and community relations outreach.

 

Minimum Requirements

Bachelor’s degree in marketing, Communication, Digital Media, or related field and at least 3 years of digital or social media experience managing and posting on a variety of platforms – Instagram, Facebook, X, TikTok, YouTube, LinkedIn etc.

Class Specific Essential Duties

 

1. Create organic posts using text, photos and video for maintenance of social media channels on Instagram, Facebook, X, TikTok, LinkedIn, etc.
2. Create compelling social media content to engage followers across multiple platforms.
3. Monitor, share and respond to social media conversations under direction of supervisor for timely response.
4. Coordinate with Communications team members to create social media content calendar.
5. Monitor posts and work with students creating content for college social media platforms.
6. Assist in testing new content types and channels based on institutional need.