Media Strategist

About Us

We’re a full-service destination marketing agency where the norm is blending technology with creativity to match the right person to their next vacation or getaway destination – but perhaps more importantly – we are a fun group of people who love travel and understand how it can bring people together, teach us compassion, and expand our horizons.

Madden offers agency of record (AOR) services and omni-channel advertising solutions to destination marketing organizations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute efficient media plans using the most strategic digital and traditional channels available to reach our partners’ goals and deliver strong ROI.

About You

You’re a digital marketer with a number of years of media management experience under your belt. You’re familiar with Google Ads, Facebook Ads, and other programmatic advertising platforms. You’ve possibly dabbled in OOH, print, and broadcast buys. You are self-motivated – ready to tackle the ever-changing media landscape and strategy for clients. You have an interest in the way marketing works (or doesn’t work) in our lives, and a desire to explore its nuances alongside a team perhaps as nerdy as you. From running complex ad campaigns across social and programmatic platforms, to analyzing audiences and engagement patterns, your sweet spot is being able to dive into the details and make sure we are bringing the best campaign performance and insights to our clients.

About the Job

A successful digital media campaign lives or dies on its ability to connect to the right person, at the right time, with the right message – and generate a high degree of engagement based on the campaign’s objectives. Madden is looking to hire a thoughtful, friendly, innovative Media Specialist who will be responsible for executing on our mission to bring the best omni-channel campaigns to our clients around the country. You will collaborate with a remote team of tourism marketing pros, and be placed within one of our key teams in the agency. We will hire someone who is as comfortable working independently as they are collaborating. Someone who communicates easily with team members, accepts feedback and critique as tools to improve, and most of all is eager to grow into a more experienced and well-rounded marketer. Your day to day role will include campaign deployments, optimizations, reporting, and providing key insights to other disciplines as well as clients.

We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work, and who share our ambition to create the world’s best destination marketing agency.

Responsibilities

• Leads day-to-day tactics for their accounts: Manages campaigns, monitors, and continuously optimizes campaign budgets across platforms to deliver a positive return on marketing spend. Clearly communicates changes in the campaign to client teams and leadership.
• Identify the variables that can be optimized and execute optimization.
• Proactively research campaign issues and formulate actionable solutions.
• Aggregate results and prepare weekly summary and key learnings.
• Prepare/present campaign reporting including evolution of all KPIs like media spent, engagements, and granular analysis.
• Owns paid media strategies that deliver on campaign KPIs, objectives, and goals.
• Performs competitive and industry research to support and implement best practices for campaigns to achieve success.
• Collaborates with client and internal teams to align campaign strategy with established KPIs and meet campaign short-term and long-term goals.
• Interface with account leads regarding campaign set-up deliverables, reporting, strategy, account updates, and ad hoc client requests related to marketing
• Develop strong working relationships with vendors to stay up to date on new ad offerings and test opportunities.
• Ability to take complex problems and create efficient solutions.
• Strong eye for detail and high standards for quality of work.

Requirements

• 3+ years of in-house or agency paid media experience required.
• Must be a team player with excellent verbal, written, and communication skills and demonstrate a positive attitude.
• The ability to collaborate with multiple team members, manage a high workload and work diligently under time constraints.
• Firsthand knowledge setting up, executing, optimizing, and scaling paid campaigns. (Google Ads, Facebook Ads Manager, and some Google Analytics experience expected)
• Must enjoy a good spreadsheet. We use Google Sheets, but if you are proficient in Excel, you’ll do just fine.
• Must love and be able to communicate data-driven insights to our Account team as well as our clients
• Ability to juggle and prioritize a high volume of projects with top-notch organizational skills
• Promote a supportive working environment where new ideas are welcomed
• Focus on problem solving and solutions
• Ensure the team is regularly informed and updated regarding client needs and strategies.
• Familiarity with common media research tools like MRI, Resonate, Pathmatics, etc.
• Tag and pixel management, creative QA, and implementation.
• While the core of this role is digital, familiarity with traditional media channels-including linear TV, print, radio, and outdoor media-is highly valued and considered a plus.
• Travel and tourism experience is preferred, but not required.

Don’t Meet Every Single Requirement Here?

That’s ok! We are dedicated to the continual enhancement of our diverse, inclusive, and authentic team. If you’re excited about this role but your past experience doesn’t align perfectly, we still encourage you to apply. With different voices, backgrounds, and histories, we can come together and all contribute to a better place to work and produce better products for our clients. And who knows? Maybe we have a fit for a great person like you in another role that you hadn’t even considered.

What You Will Get From Us

We see our relationship with you as a symbiotic one, and we want to see you thrive and grow with us. In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences. Most importantly, you’ll have support to help fill in the gaps as you settle in.

We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work, and who share our ambition to create the world’s best digital market agency.

About the Interview Process

Our goal is to ensure the application process is transparent and straightforward. As such, qualified candidates can expect the following steps:

• Round 1: Interview with HR
• Round 2: Interview with Team
• Round 3: Interview with Team Lead and/or assignment