Website AditiCNSLTNG Aditi Consulting
About the job
Your expertise will be critical to translating existing, but disparate, analyses of brand equity, customer experience, and sentiment into composite scores or indices that can deliver actionable insights to executive leadership in the form of a quarterly dashboard.
Key Responsibilities:
- Define requirements and drive the development of a robust marketing performance measurement framework that effectively communicates key marketing metrics, such as brand health to the CMO
- Collaborate with cross-functional teams to create an inventory of current measurement tactics (brand, customer experience, customer satisfaction, sentiment analysis, etc.)
- Utilize these metrics and apply expertise in brand strategy, performance measurement, analytics and reporting to develop and implement a brand health index score that ensures accurate and insightful reporting
- Analyze and interpret data related to brand health, customer loyalty, customer experience, and account engagement, etc., to assess what additional metrics serve as key performance indicators for marketing
- Present findings and recommendations to the CMO and other stakeholders in a clear and actionable format
- Deliver a wireframe of CMO dashboard, including proposed metrics for a quarterly executive report (layout should include key summary view of data by relevant stakeholders, such as Sales, Product, Vertical leadership)
- Collaborate with UX design to ensure the dashboard is user-friendly, visually appealing, and provides real-time insights
- Construct a roadmap to achieve the MVP of a CMO dashboard, with a target delivery of Q2 2025
Qualifications:
- Minimum of 12 years of experience in marketing performance analysis, with a strong understanding of brand strategy, marketing measurement frameworks and methodologies, analytics and reporting
- Self-starter, resourceful, and entrepreneurial; comfortable working with ambiguity and developing a new model / approach.
- Expertise in defining measurement strategies, developing dashboards and data visualization tools.
- Familiarity with analytical tools and software (e.g., Google Analytics, Tableau, Power BI, Excel).
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and presentation skills, with experience presenting to senior leadership
- Ability to work independently and manage time effectively within a project-based contract
Preferred Skills:
- Background working within a risk solutions or analytics-driven environment.
- Experience working within B2B marketing organizations in a marketing measurement or strategy role
Top 3 must-have Skills:
- Strong understanding of brand strategy, marketing measurement frameworks and methodologies, analytics and reporting
- Self-starter, resourceful, and entrepreneurial; comfortable working with ambiguity and developing a new model / approach.
- Expertise in defining measurement strategies, developing dashboards and data visualization tools.
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
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