Marketing Director

Thrifty Traveler is looking to hire a savvy and experienced Marketing Director to help us reach and assist even more travelers.

In this role, you’ll bring strategic vision and hands-on skills to oversee and grow performance marketing, email, influencer & affiliate programs, and creative promotions. You’ll be responsible for bringing Thrifty Traveler (and our Thrifty Traveler Premium flight deal alert service) to new audiences.

To begin the application process, fill out this form!

Responsibilities & Duties

• Lead and optimize email marketing campaigns — from concept to testing to performance reporting.
• Work directly with a contractor to manage Meta advertising, provide guidance, and ensure results.
• Collaborate cross-functionally with team members to execute and scale affiliate and influencer marketing initiatives.
• Partner with leadership to build out the future marketing team and structure.
• Own and refine our lead generation funnels and explore new customer acquisition strategies.
• Evaluate paid campaigns across Meta, Google, podcasts, and other channels.
• Analyze performance data, uncover insights, and translate them into actionable marketing decisions.
• Shape and expand referral marketing and word-of-mouth growth strategies.
• Manage external collaborators and freelancers where needed to support execution.
• Research and experiment with new tools, AI, and automation to improve marketing performance.
• Bring big campaign ideas to life — from brainstorming to post-mortem.

Qualifications & Skills

• Must be based in the Minneapolis–St. Paul metro area (hybrid work environment).
• 4-5 years of experience in a marketing role, with experience leading projects and/or managing people or contractors.
• Someone who thrives in a builder’s role — comfortable being hands-on and leading at the same time.
• Strong grasp of digital marketing (Meta Ads, Google Ads, email, funnel strategy, analytics).
• A sharp data mindset — you make decisions based on what the numbers say, not gut feel alone.
• Excitement for trying new tech, especially AI and automation that drives smarter marketing.
• A creative thinker who can ideate and execute campaigns from scratch.
• A team player who communicates clearly, collaborates, and fits into a passionate travel-loving culture.
• Bonus: Experience with subscription products, affiliate programs, or growth-stage companies.

Benefits

• Salary range: $90,000 – $110,000 (based on experience)
• Hybrid work environment (with access to an on-site gym)
• 401k matching up to 5%
• Company-sponsored health, dental, and vision insurance
• 20 days of vacation to start
• Paid parental leave
• A growing, values-driven team of people who are passionate about travel