Marketing & Digital Strategy Manager

Marketing & Digital Strategy Manager

Brand Strategies Group

Location: Hybrid – Pittsburgh, PA

Full-Time | Reports to: Owner & CEO

About Brand Strategies Group (BSG):

Brand Strategies Group is a boutique marketing agency that helps nonprofits and mission-driven organizations let their brand find its magic. We specialize in brand research and development, strategic planning, digital campaign execution, and brand alignment that drives real-world impact. Led by founder Erin B. Miller, our agency operates with empathy, authenticity, and a sharp eye for what moves people to take action.

Position Summary:

We’re looking for a Marketing & Digital Strategy Manager to join our growing team. This is a hybrid role designed for someone who loves strategy and storytelling just as much as data and digital performance. You’ll serve as a right hand to the agency’s founder, leading campaigns, managing client communication, and executing paid and organic digital strategies across a variety of sectors—especially nonprofit, community, and purpose-driven work in the for-profit space.

You’ll work closely with clients, creators, and contractors to ensure projects are delivered on time, on brand, and with measurable results.

Key Responsibilities:

Campaign Strategy & Client Management

• Translate client goals into integrated marketing plans and timelines
• Serve as day-to-day contact for assigned clients and contractors
• Lead client calls, presentations, and reporting conversations with confidence and warmth
• Keep multiple campaigns organized and moving forward using project management tools, like Airtable, Monday.com or Asana, and Google Workspace

Digital Marketing Execution

• Plan and manage digital ad campaigns (Google Ads, Meta, LinkedIn, Display)
• Set up and manage lead generation funnels, conversion tracking, and landing pages
• Write and test copy for ads, social posts, and email nurture sequences
• Monitor performance and optimize campaigns based on KPIs like CTR, CPA, and ROAS

SEO, Analytics & Reporting

• Conduct keyword research and optimize content and ad copy accordingly
• Report on campaign performance across channels with clear takeaways and recommendations
• Use GA4, Meta Business Suite, LinkedIn Campaign Manager, and CRM platforms to measure results
• Support monthly or quarterly summaries for clients with both visuals and insights

Brand & Content Oversight

• Ensure content and creative assets align with brand strategy and tone of voice
• Support messaging refinement and marketing storytelling across platforms
• Collaborate with designers and copywriters to produce high-quality deliverables
• Contribute to BSG’s internal content, including blogs, newsletters, and social posts

Qualifications:

Must-Have:

• 3–5 years of experience in marketing strategy and/or digital campaign management
• Strong understanding of paid media (Google Ads, Meta, LinkedIn)
• Excellent project management skills with a collaborative, low-ego attitude
• Comfortable leading client-facing communication and interpreting performance data
• Strong writing and editing skills across short-form (ads, emails) and long-form (blogs, reports)

Nice-to-Have:

• Experience working with nonprofits or economic development clients
• Familiarity with CRMs (Virtuous, Hubspot, Mailchimp) and workflow tools (Asana, Slack)
• Knowledge of basic design workflows (Canva or Adobe experience a plus)
• A passion for mission-driven work and ethical, transparent marketing practices

Why Join BSG

• Flexible schedule and remote work options
• Purpose-driven clients and inspiring work
• Chance to help shape an agency that’s growing with intention
• Mentorship and hands-on collaboration with a founder who values transparency and team care
• A culture that celebrates honesty, kindness, curiosity, and getting things done

Compensation & Benefits:

• Salary: $60,000–$75,000 DOE
• Performance-based bonus potential
• Paid time off, holidays, and flexible hours
• Healthcare Plan
• Professional development stipend
• Growth path toward a future Director or Senior Strategist role

To Apply:

We look forward to seeing your application via LinkedIn. Alternatively, you may send your résumé and a short email or video introduction sharing why you’d be a great fit to [email protected].

We believe in hiring good people who do great work—and we’re excited to meet you!