Marketing Coordinator

The Marketing Coordinator plays a vital role in supporting the planning, execution, and optimization of marketing initiatives. This position is responsible for coordinating day-to-day marketing activities, ensuring alignment across campaigns, and helping to drive brand visibility and customer engagement.

The purpose of the role is to assist in the development and implementation of integrated marketing strategies across multiple channels—digital, print, events, and social media. Working closely with internal teams and external partners, the Marketing Coordinator ensures projects are delivered on time, within budget, and in line with brand standards. This role is ideal for a detail-oriented, creative professional who thrives in a collaborative environment and is eager to contribute to the success and growth of the organization’s marketing efforts.

The “Major Duties and Responsibilities” listed below highlights the key responsibilities and qualifications for the role. The duties and responsibilities outlined are not exhaustive and may adapt over time to align with evolving business needs.

Major Duties and Responsibilities

• Content Strategy Development

• Develop and execute content strategies that align with the company’s marketing and business objectives.
• Conduct market research to identify content opportunities and audience needs.
• Create a content calendar to ensure consistent publishing across platforms.

• Content Creation and Management

• Write, edit, and proofread content for various platforms, including websites, blogs, email campaigns, and social media, etc…
• Collaborate with internal teams to produce multimedia content, such as videos, graphics, and presentations.
• Manage content updates on the company’s website and other digital platforms.

• Performance Analysis and Optimization

• Monitor and analyze content performance metrics to evaluate effectiveness and ROI.
• Optimize content for search engines (SEO) and user engagement based on analytics insights.
• Implement A/B testing and other methodologies to refine content strategies.

• Branding and Collaboration

• Ensure all content is consistent with the company’s brand voice, style, and messaging.
• Work closely with our various departments to align content with campaigns and promotional efforts.
• Build relationships with external vendors and partners to enhance content production when necessary.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Equivalent work experience may be considered.

Skills Required

• Familiarity with marketing tools (e.g., Google Ads, Analytics, HubSpot, MailChimp, Constant Contact, Canva).
• Understanding of available AI tools, such as ChatGPT, Murf.ai, etc….
• Strong understanding of branding, digital marketing trends, and customer engagement strategies.
• Excellent writing, editing, and storytelling skills.
• Proficiency in content creation tools, such as Adobe Creative Suite or Canva.
• Knowledge of SEO principles and content performance analytics.
• Experience with CRM systems and marketing automation tools.
• Strong project management and organizational skills with the ability to meet deadlines.

Certificates, Licenses, and Registrations

• Certification in Content Marketing, Digital Marketing, or SEO (e.g., HubSpot, Google Analytics) preferred but not required.
• Valid driver’s license with insurability under company standards.

Travel

• Occasional travel to company locations, trade shows, or industry events.